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Product Development Director
2 months ago
Job Summary:
We are seeking a highly skilled and experienced Director of Product Development to lead our product development strategy and drive business growth. The successful candidate will be responsible for developing and executing a comprehensive product development strategy aligned with the company's overall business goals.
Main Responsibilities:
- Develop and execute a product development strategy that aligns with the company's business goals.
- Monitor market developments and competitors to identify opportunities for growth and optimization of product positioning.
- Responsible for outcome modeling and creation of business requirements for key stakeholders.
- Monitor and evaluate the performance of the product portfolio and apply insight to inform and guide the business.
- Lead the analysis, reporting, and reviews of the product portfolio to ensure they remain competitive, fit for purpose, and meet market needs.
- Collaborate with retailers, commercial, and product teams to generate insight, explore opportunities, and challenges, and develop roadmaps for Vispring across the product portfolio.
- Coordinate New Product Development (NPD) based on market research, inputs from the markets, interior designers, design trend-setters, and R&D/operations.
- Write the product brief, lead the NPD committee, deliver against launch milestones, develop, and distribute all product launch materials.
- Present new products at trade fairs and sell them to the sales force and retail partners.
- Constantly analyze the business from a product point of view and take corrective actions.
- Ensure a constant stream of relevant and value-added innovation.
- Understand the requirements of a global business and adapt the product where and when necessary.
- Manage new product launches over time and over different markets.
- Look at the product life cycle of each line and proactively take corrective measures.
- Optimize the product portfolio to fuel growth of net sales and margin.
- Publish competitive reviews, prepare product fact sheets, write sales arguments, and train the trainer.
- Manage the NPD budget.
Key Performance Indicators (KPIs):
- Total net sales and gross margin (75%).
- Product P&L.
- Impact of NPD in terms of net sales and gross margin growth.
- Product obsolescence.
Qualifications:
- University degree or suitable alternative qualifications.
- Min. 5 years of relevant experience in marketing (junior or product manager).
- Good analytical skills and communications skills and very result-oriented.
- Experience in project management and working independently.
- Ability to work in a small organization, hands-on, and team player.
Work Place & Travel:
Time split between London & Plymouth offices with trips to markets and fairs (max 20%).