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Marketing Campaign Coordinator
2 months ago
As a vital member of the marketing division, the Campaign Executive will be responsible for the strategic planning and implementation of various promotional initiatives. This role is essential for ensuring that our marketing efforts align with the company's objectives and resonate with our target audience.
Key Responsibilities
- Assessing incoming project requests from various departments to ensure comprehensive understanding of campaign objectives.
- Prioritizing marketing briefs to guarantee that high-impact campaigns receive optimal visibility across our promotional platforms.
- Drafting compelling copy that effectively communicates campaign messages while adhering to brand guidelines.
- Collaborating with design teams to create visually appealing marketing materials that highlight key messages.
- Coordinating with external marketing agencies for the production of promotional assets, including budget oversight.
- Working closely with the content management team to ensure proper placement of campaigns on digital platforms.
- Engaging with customer relationship management teams to accurately represent campaigns in customer outreach efforts.
- Conducting quality assurance checks to confirm that all campaign details and materials meet compliance standards.
- Participating in cross-departmental meetings to explore collaborative opportunities for marketing initiatives.
- Communicating campaign timelines and updates to relevant stakeholders, particularly customer service and social media teams.
- Evaluating completed campaigns, summarizing outcomes, and presenting findings to stakeholders.
- Encouraging a culture of experimentation by contributing innovative ideas for campaign enhancements.
- Assisting the broader marketing team with administrative tasks on a rotational basis.
Qualifications
- Proven experience in supporting marketing efforts through owned channels, including digital content and promotional materials.
- Familiarity with the process of managing marketing projects from initial concept through to post-campaign analysis.
- Understanding of messaging hierarchy to ensure clarity and focus on primary campaign messages.
- Experience in creative brand development, ensuring campaigns are engaging while maintaining brand integrity.
- Strong writing skills with a focus on clarity and grammatical accuracy.
- Ability to present campaign performance metrics and provide actionable recommendations for future initiatives.
- Excellent communication skills across all organizational levels.
- Highly organized with the capability to manage multiple projects and deadlines effectively.
- Adaptable to a dynamic marketing environment and responsive to changes.
Benefits
- Generous annual leave policy.
- Options for additional leave purchases.
- Participation in an annual bonus program.
- Access to wellness applications and remote healthcare services.
- Financial advisory services for personal finance management.
- Opportunities for professional development through apprenticeships and online courses.
- Employee referral incentives.
- Life insurance and pension plan options.
If you possess a strong drive for marketing and campaign execution, we welcome your interest in this role.