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Digital Marketing Specialist

2 months ago


Lutterworth, Leicestershire, United Kingdom AF Selection Full time

Marketing Role Overview

At AF Selection, we're seeking a skilled Marketing Executive to support our client's digital marketing efforts. The ideal candidate will have a strong focus on analysis, PPC, SEO, website updates, and content creation.

Key Responsibilities

• Assist the Marketing Manager in implementing the marketing plan, with a focus on digital marketing strategies

• Collaborate with the marketing team to create and execute joint campaigns, leveraging Google Ads and GA4 analysis

• Develop and update the group websites, ensuring a seamless user experience

• Analyze web traffic through GA4, identifying areas for improvement

Requirements

• 3+ years of B2B marketing experience, with a proven track record in digital marketing

• Expertise in Google Ads and GA4 analysis, with experience in launching, monitoring, and improving digital campaigns

• Strong communication and collaboration skills, with the ability to work effectively in a hybrid environment