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About Plum Fintech
At Plum Fintech, we are dedicated to enhancing financial well-being for everyone. Our journey began with a vision to simplify personal finance through technology, and we have successfully helped individuals save substantial amounts across various markets.
Role Overview
We are seeking an innovative and strategic Social Media Manager to elevate Plum's online presence. This position focuses on amplifying brand recognition, fostering community engagement, and driving positive sentiment towards Plum.
Key Responsibilities:
- Strategic Planning: Formulate and implement a comprehensive social media strategy that aligns with Plum's marketing objectives and brand identity.
- Content Development: Produce captivating and brand-consistent content for various social media platforms, including written posts, visuals, and video content that resonate with our audience.
- Content Scheduling: Create and manage a content calendar that synchronizes with marketing initiatives, product launches, and significant cultural events.
- Community Engagement: Actively monitor and interact with our online community to cultivate a vibrant and supportive digital environment.
- Performance Analysis: Evaluate and report on the effectiveness of social media content, providing insights on engagement metrics and audience growth.
- Collaborative Efforts: Work alongside marketing, design, and product teams to ensure social media content aligns with broader marketing strategies and product messaging.
- Trend Awareness: Stay informed about emerging social media trends and best practices, adapting strategies to maintain relevance and engagement.
- Campaign Execution: Design and implement social media campaigns that support product launches and marketing efforts.
- Proactive Engagement: Respond promptly to current events and trends to ensure Plum remains relatable and timely.
- Brand Voice Maintenance: Ensure all social media communications reflect Plum's brand ethos consistently across all platforms.
- Crisis Management: Address and manage any social media crises or negative feedback in collaboration with customer service and public relations teams.
- Content Optimization: Utilize insights and analytics to refine and enhance content effectiveness.
Qualifications:
- Exceptional Writing Skills: Proficient in crafting and editing high-quality written content.
- Multitasking Ability: Capable of managing multiple projects in a dynamic environment.
- Creative Problem Solver: Ability to transform complex ideas into engaging content.
- Social Media Expertise: In-depth knowledge of social media platforms and their best practices.
- Innovative Thinker: Ability to generate original ideas that stand out in a crowded digital landscape.
- Team-Oriented: Enjoys collaborating in a fast-paced environment focused on customer financial empowerment.
Benefits:
- Equity options to share in the company's success.
- Annual professional development budget.
- Comprehensive health insurance coverage.
- Pension plan for future security.
- Flexible remote working arrangements.
- Regular team meals and snacks to foster collaboration.
- Generous holiday and leave policies.
- Opportunities for community involvement and volunteering.
If you believe you align with our mission and values, we encourage you to explore this opportunity with us.