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Lead CRM Specialist

2 months ago

Co West Midlands, United Kingdom SF Recruitment Full time

Are you driven by the power of data to enhance customer engagement and foster lasting relationships? SF Recruitment is on the lookout for a skilled CRM Specialist to join our dynamic team.

Key Responsibilities:

Campaign Strategy:
- Develop and implement targeted CRM initiatives that align with the overarching business goals.
- Collaborate with the Marketing Manager to support centralised campaigns.
- Ensure local CRM strategies are integrated into the central planning framework, maintaining adherence to timelines.
- Oversee the timely collection of briefs for campaign execution, providing assistance with campaign outlines as needed.
- Prioritise briefs during project status meetings to guarantee prompt delivery.

Performance Tracking and Insights:
- Monitor key performance indicators such as open rates, click-through rates, and conversion metrics.
- Conduct thorough analyses of campaign data to uncover trends, derive actionable insights, and propose enhancement strategies for future campaigns.
- Work in close partnership with the Marketing Manager to prioritise initiatives across various projects, ensuring a unified approach.
- Execute, report on, and analyse CRM activities, collaborating with team members to uphold best practices.

Qualifications:
- A comprehensive understanding of CRM methodologies and practices.
- Exceptional analytical skills, with the capability to convert insights into practical strategies.

If you are eager to elevate your CRM expertise and play a pivotal role in driving business growth, we encourage you to consider this opportunity.