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Senior Marketing Manager

2 months ago

South East England, United Kingdom McGregor Boyall Full time

Job Title: Senior Marketing Manager - Investments

Job Summary:

We are seeking an experienced marketing professional to lead and deliver marketing campaigns for one of our top investment clients based in the City. As a Senior Marketing Manager - Investments, you will work closely with the Head of Marketing to develop and implement clear marketing strategies that align with the business needs in the UK.

Key Responsibilities:

  • Develop and implement digital and marketing campaigns across the full marketing matrix for UK clients.
  • Lead the campaign marketing & digital marketing strategy within your client group.
  • Oversee marketing budget for key parts of the institutional business.
  • Partner with the business and marketing teams to plan and drive marketing planning.
  • Create paid channel content aligned to the client group.
  • Work on building a strong narrative and marketing campaign around our retirement platform and solutions.
  • Partner with external agencies and internal teams to create and approve the content.
  • Develop effective web content.
  • Build CRM programs that leverage best practice lifecycle marketing through systems.
  • Create a strategic content calendar and distribution plan around it.
  • Strong understanding of user experience principles and mapping client journeys.

Requirements:

  • 7-10 years of marketing & digital campaign management experience, working across multiple channels, (Social, web, paid and digital advertising).
  • Degree educated in marketing.
  • Excellent knowledge and experience within the asset management industry is preferred.
  • Excellent writing skills with the ability to produce good written marketing materials.