Blog Editor

7 days ago

London, Greater London, United Kingdom Xero Full time

About the Role

Xero is a leading cloud-based accounting and bookkeeping platform that empowers small businesses and their advisors to grow and thrive. As a key member of our team, you will play a critical role in developing and implementing a global blog strategy that supports our business priorities across the customer lifecycle.

Key Responsibilities

  • Develop a compelling global blog strategy that drives improved engagement among potential and existing Xero customers
  • As the blog editor, you will bring a strong understanding of narrative structure in different formats of content, including business news, case studies, and operational updates
  • Design a governance framework that is clear and well-communicated across the business
  • Create scalable procedures, measurement practices, and templates
  • Build and maintain an editorial calendar that is consistent with business priorities
  • Be highly collaborative in developing the strategy and operating plan to maximize the value and impact of the blog
  • Work with and influence stakeholders, encouraging alignment and collaboration
  • Help to manage change across the business as the strategy and processes evolve
  • Actively monitor trends and advise teams on how to elevate content on the blog

Success Metrics

  • Xero has a clear, compelling, and "global first" blog strategy and operating model in place
  • Blog governance is well-defined and widely understood across Xero
  • ROI is well-defined and shows improvement with correlation to strategy implementation
  • Teams adopt and use strategy for improved stakeholder outcomes
  • The blog has a clear vision and purpose that is consistently implemented

Requirements

  • Blog and/or content strategy development and implementation
  • Strong writing and editorial skills
  • Influencing and communicating global style guides with regional nuances
  • Defining and communicating tone and voice for a blog platform
  • Project, agency, and change management
  • A demonstrable record of success and excellent communication skills
  • Leveraging data to form compelling strategic recommendations
  • Implementing best-in-class processes to operationalize teams and streamline workflows
  • Instilling confidence in stakeholders with data and effective measurement practices
  • Setting up measurement practices for content channels
  • Working with global cross-functional teams
  • Strong writing and editorial abilities
  • Strategic thinker with a keen ability to execute
  • Change and project management
  • Platform and agency management
  • Deep understanding of SEO and its potential
  • Self-starter who is comfortable with building and scaling processes
  • Propensity for action and delivery
  • Excellent stakeholder management and cross-functional collaboration
  • Integrated marketing, communications, and content experience
  • Understanding of SEO and communications
  • Data-driven decision making
  • Critical and innovative thinking
  • Curiosity and an interest in channel trends and world-class practices
  • Ability to influence at all levels of an organisation

About Xero

Xero is a company that values its employees and offers a range of benefits, including generous paid leave, dedicated paid leave for physical and mental wellbeing, private medical insurance, gym passes, employee resource groups, and 26 weeks of paid parental leave for primary caregivers. We are an equal opportunities employer and encourage applications from diverse candidates. If you are excited about this role and have the required skills and experience, we encourage you to apply. Please note that we will consider applications from candidates who do not meet every competency or experience listed, but who demonstrate a strong potential for success in this role.

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