Apparel Product Strategist

2 months ago


Warrington, Warrington, United Kingdom New Balance Full time

About New Balance

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

Job Mission

New Balance Apparel is positioned as a key growth engine for the company. New Balance is on a journey from a category leader in footwear to a brand living the intersection of sport and culture with footwear and apparel.

At New Balance, merchants and product creation teams obsess over the consumer. Product Managers are the guardians accountable for bringing the NB product vision to life for our consumer. The PM team analyzes consumers maximizing hindsight and insight, applying foresight and marketplace capacity to create compelling product strategies. Product Managers thrive on creating marketplace cut through of ideas and products delivering incredible consumer experiences and best-in-class product.

The Opportunity

We are looking for a versatile Apparel Product Strategist - JD Group to work on building world-class product for the JD Group globally as well as our EMEA key account business. The ideal candidate has a strong eye for product, a good understanding of the Gen Z consumer, is strategic, highly collaborative and commercially driven. This role will help to shape the future of apparel business in EMEA by leveraging consumer and marketplace insights to identify 'what's next' and is crucial to deliver the right products, to the right place at the right time to drive key account growth. You will be a savvy Product Creation operator and excellent communicator who will help accelerate apparel growth with sell-in and sell-through as the metric of success.

Key Responsibilities

  • Accountable for completing the long-range global apparel product strategy for JD group to achieve daring financial goals.
  • Building seasonal design briefs, and working with Manchester Design Studio team (design, development, tech design) to deliver this product within the SMU calendar.
  • Partners directly with JD lead buyers and JD Channel Merchandisers seasonally to define and execute product strategies.
  • Conduct in-depth market research and competitive analysis to identify trends and opportunities.
  • Develop and maintain strong relationships with key stakeholders within the JD Group.

Qualifications

The ideal candidate will possess a proven track record of success in product development and management within the apparel industry. Strong analytical, communication, and interpersonal skills are essential for this role.



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