Trade Marketing Manager

10 hours ago

Camberley, Surrey, United Kingdom Alcon Full time
Trade Marketing Manager - Vision Care

At Alcon, we are driven by our mission to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. We foster an inclusive culture and are looking for diverse, talented individuals to join our team.

Key Responsibilities:
  • Develop annual customer marketing strategic plans aligned with the brand strategy.
  • Design and implement personalized marketing campaigns for key customers, including sell-in materials, campaign material development, and internal and customer communication.
  • Define campaign sales objectives and set clear KPIs, tracking performance and conducting regular reviews.
  • Build relationships with key stakeholders throughout key account customer businesses to support improved project launch execution.
  • Collaborate with sales reps to ensure the effectiveness of activities, plans, and materials developed by the department.
  • Work with Brand Managers to develop and implement marketing campaigns, proposing new ideas and determining the best visibility and communication approach for key customers.
  • Identify and leverage Eye Care Professional insights to activate both consumers and Eye Care Professionals within key customers.
  • Work with the Key Account Manager team to identify and leverage customer insights for brand growth within key customers.
Requirements:
  • At least 3 years of experience in Trade Marketing.
  • Proven experience of delivering added value marketing campaigns with demonstrable ROI.
  • University degree qualification or equivalent in Business Management, Marketing, or a related field.
  • Fluency in English (verbal and written).
  • Any other European language would be an asset.
What We Offer:

We offer an attractive salary and the option for a company car or car allowance. Our benefits package is extensive and designed to support your well-being.

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