Digital Content Strategist
6 days ago
About the Role:
We are seeking a highly skilled Content & Copy Specialist to join our dynamic marketing team at Blu Digital. As a key member of our team, you will be responsible for creating engaging, guest-centric content for various platforms, including our website, social media, and marketing materials.
Key Responsibilities:
- Develop and implement a content strategy that aligns with our brand's tone of voice and messaging.
- Write and edit high-quality content for various channels, including blog posts, social media, and email newsletters.
- Collaborate with our design team to create visually appealing content and marketing materials.
- Manage and maintain our content calendar to ensure timely and consistent content publication.
- Conduct research to stay up-to-date on industry trends and best practices in content marketing.
- Measure and analyze the effectiveness of our content marketing efforts and provide recommendations for improvement.
Requirements:
- 3+ years of experience in content marketing or a related field.
- Proven track record of creating engaging and effective content that drives results.
- Strong understanding of content marketing principles and best practices.
- Excellent writing, editing, and communication skills.
- Ability to work independently and as part of a team.
- Proficiency in project management tools and content management systems.
What We Offer:
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
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