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Brand Marketing Strategist
2 months ago
Bloomberg Live Experiences is seeking a highly skilled Brand Marketing Officer to join our team. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies for our live events, ensuring alignment with our overall company objectives.
Key Responsibilities:- Develop and execute marketing strategies for our live events, including event launches and updates.
- Collaborate closely with cross-functional teams to ensure a cohesive and integrated approach to event marketing.
- Work with commercial teams to understand event sponsor needs and develop creative solutions, campaign ideas, and integrations for brands.
- Partner with the audience team to generate direct and indirect incremental subscription revenue for Media.
- 10+ years of proven experience in marketing, specifically product marketing, events marketing, or an agency background.
- Experience driving multichannel marketing campaigns.
- Deep understanding of the paid media landscape, industry trends, regulatory environment, and marketing measurement/attribution.
- Solid analytical and quantitative skills with a demonstrated ability to interpret and leverage data to illustrate impact and drive decision making.
- Experience briefing and working with creative teams.
- Tight-knit collaboration skills and ability to lead multiple projects at once in a fast-paced environment.
- A dynamic and fast-paced work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
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