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Marketing Executive, Auction Industry

2 months ago

East Sussex, United Kingdom D.R.A.W RECRUITMENT Full time

Company Overview:

D.R.A.W RECRUITMENT is representing a prominent auction enterprise in the South East. As the business expands, we are on the lookout for a seasoned Marketing Manager to enhance our team. This role presents a fantastic opportunity to advance your career within a well-respected organization that is evolving to meet contemporary market demands.

Role Summary:

We are in search of a motivated, analytical, and innovative marketing professional who possesses a comprehensive understanding of optimizing the customer journey. A strong passion for crafting an engaging customer experience is essential. The ideal candidate will prioritize effectively to implement impactful marketing strategies while staying abreast of the latest digital marketing trends and enhancing their skills through self-education.

Key Responsibilities:

  • Strategic Marketing Planning: Develop and execute a comprehensive multi-channel marketing strategy aimed at attracting, converting, and retaining both new and existing clients.
  • Digital Marketing Management: Oversee paid acquisition campaigns, including PPC and social media initiatives.
  • Social Media Engagement: Manage the social media posting schedule and utilize scheduling tools to ensure strong audience engagement.
  • Content Creation: Write SEO-optimized content that adds real value and enhances visibility.
  • Analytics and Metrics: Set up and analyze key metrics using Google Analytics.
  • Email Marketing: Implement email marketing strategies and create automated campaigns.
  • Client Communication: Develop pre and post-auction communication strategies for clients.
  • Event Coordination: Plan and schedule valuation days and manage traditional media channels.
  • Budget Management: Effectively manage the marketing budget to maximize returns on investment.
  • Brand Oversight: Ensure brand compliance across all marketing outputs, maintaining high-quality standards.

Candidate Profile:

  • Dynamic and creative individual.
  • Self-motivated with strong interpersonal and communication skills.
  • Proficient in managing processes and meeting strict deadlines.
  • Ability to multitask and prioritize effectively.
  • Detail-oriented with strong follow-up skills.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Team player with collaborative skills.
  • Bachelor's degree in Marketing/Advertising or equivalent experience in a similar role.