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Email Retention Specialist

2 months ago

Gatwick, United Kingdom Styrkr® Full time
Email Retention Specialist

Join Styrkr, a rapidly growing global sports nutrition brand, as we seek an Email Retention Specialist to spearhead our email and customer retention strategy. As a key member of our e-commerce team, you will be responsible for developing and executing effective retention strategies to stimulate growth and maintain our customer databases across all platforms and channels.

About the Role

We are looking for a data-driven, strategic thinker with strong communication skills, a proven track record, and a creative flair. Proven experience in delivering significant revenue growth through retention-related activities and campaigns is paramount to this position.

Key Responsibilities
  • Strategise, build, and execute aggressive retention strategies and brand campaigns for our channels and brands to improve customer engagement and retention rates.
  • Analyse consumer behaviour and create powerful data-driven flows and segments to promote growth.
  • Deliver high-end email marketing and personalised campaigns that resonate with our various customer segments.
  • Full ownership of reactivation, loyalty, and subscription schemes.
  • Ensure customer retention and profitability targets are hit.
  • Analyse email performance metrics, customer segmentation, and behavioural data to identify opportunities for optimisation.
  • Collaborate with cross-functional teams to integrate retention efforts into overall marketing campaigns.
  • Implement A/B testing to refine email content, subject lines, and delivery times for optimal results.
  • Improve our internal process and uphold our commitment to continuous improvement.
  • Collaborate with the marketing, product, creative, and customer service teams to ensure alignment in achieving growth objectives.
  • Build and maintain relationships with external partners, including ad networks, agencies, and marketing technology vendors.
  • Monitor industry trends and best practices in email marketing to ensure the company remains at the forefront of effective retention strategies.
  • Stay informed about data privacy regulations and compliance to ensure all email campaigns adhere to legal standards.
  • Work closely with the Growth Manager to align on activity and progress.
Success Metrics
  • Proven performance record including increased customer retention, LTV, revenue, and profitability through a clearly defined and robustly executed retention strategy.
  • Increasing database engagement and month-on-month retention revenue growth all while maintaining target profit margins.
  • Delivering impactful data and reports.
  • Implementing a successful reactivation, loyalty, and subscription scheme for each channel.
Requirements
  • Proven experience in email marketing, with a focus on retention strategies.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Fluent understanding of the Klaviyo email marketing platform, marketing automation tools, and CRM systems.
  • Strong understanding and experience in reactivation, loyalty, and subscription schemes.
  • Strong analytical skills with a deep understanding of growth marketing metrics and LTV/CAC calculations.
  • Excellent communication and presentation skills.
  • Demonstrated ability to adapt to evolving industry trends and technology.
What We Offer
  • A dynamic and growing team environment.
  • Ongoing mentoring and professional development opportunities.
  • A competitive salary and performance-based bonuses.
  • A comprehensive benefits package, including staff pension and 20 days holiday plus bank holidays.
  • A sociable and driven environment with a focus on continuous improvement.

We are an equal opportunities employer and welcome applications from all backgrounds. Due to the evolving nature of the business, the job holder may be required to carry out duties that are not detailed within this job description.