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User Adoption Manager

3 months ago

Salford, Salford, United Kingdom Department for Business and Trade Full time

Job Overview

About the Position

We are seeking a motivated Client Engagement Specialist to become a vital part of our Engagement and Strategic Adoption team within the Digital, Data and Technology (DDaT) directorate at the Department for Business and Trade. This team is dedicated to two primary objectives:

  • Empowering our workforce to effectively advocate for DDaT's principles and methodologies, enhancing productivity and ensuring value for investments.
  • Enhancing the quality of engagement with our products and services, while delivering measurable outcomes to better understand and fulfill user requirements.

In this role, you will collaborate with various DDaT teams and professionals, designing and executing communication, engagement, and product adoption initiatives—from initial discovery to ongoing reinforcement.

This position necessitates a user-focused mindset in decision-making, aimed at bridging the gap between users and DDaT offerings, both internally and externally. You will engage with users throughout their journey, striving to enhance their overall experience. Your responsibilities will include crafting clear and consistent messaging, assisting DDaT teams in effectively communicating key messages to users, raising awareness, and fostering behavioral changes.

Whether your background is in communications, product marketing, engagement, or digital strategy, this role offers a diverse range of tasks and the opportunity to innovate and refine your expertise. You will have the chance to work closely with a growing community of DDaT professionals and Department staff globally, providing ample opportunities for professional growth.

Key Responsibilities

  • Collaborating with DDaT teams to promote awareness, growth, and adoption of DDaT’s offerings.
  • Executing impactful communication and engagement campaigns from inception to reinforcement.
  • Analyzing and reporting on communication, engagement, and adoption efforts, assessing their effectiveness in achieving objectives and key results (OKRs).
  • Employing a variety of strategies and communication channels to engage with target audiences.
  • Establishing feedback loops with DDaT teams and users to drive continuous improvement.
  • Creating and delivering presentations and workshops.
  • Working independently in a dynamic and fast-paced environment, adapting to shifting team priorities.
  • Guiding the creation of engaging content for external audiences.
  • Collaborating with the team to organize internal DDaT and Department events.

Candidate Profile

Essential Skills and Experience

  • Exceptional written and verbal communication abilities, with a talent for crafting engaging and accessible content for diverse channels and audiences.
  • Strong copywriting and editorial skills, with meticulous attention to detail and the ability to meet deadlines.
  • Proficient stakeholder management skills, capable of building and maintaining relationships across various teams and levels of seniority.
  • Effective organizational skills, with the capacity to manage multiple projects and adhere to tight deadlines.

Desirable Skills

  • Familiarity with product marketing strategies.
  • Experience with Microsoft Dynamics and Microsoft Customer Insights.

Benefits

In addition to a competitive salary, the Department for Business and Trade offers a substantial contribution towards your membership in the Civil Service Defined Benefit Pension scheme, alongside:

  • Tailored learning and development opportunities.
  • Flexible working arrangements.
  • A culture that promotes inclusion and diversity.
  • An average employer contribution of 27% towards your pension.