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European Category Marketing Specialist

2 months ago

Doncaster, United Kingdom Edwards & Pearce Full time
{"THE ROLE": "We are seeking a talented and dynamic individual to join our team as a European Category Marketing Specialist. This role is ideal for someone with a proven track record of developing and launching marketing activities, campaigns, and initiatives in a healthcare/workspace environment.

Key Responsibilities:

* Develop and implement category strategy, ensuring focus areas are prioritised
* Oversee all marketing activities for the division, including campaigns, promotions, sales and marketing tools, assets, and resources
* Promote Workspace Ergonomic Solutions, including monitor arms, and other associated subcategories
* Establish effective communication with prospective customers and retain existing ones
* Represent the team to cross-functional groups including product management, sales, and/or customer support
* Update senior leadership on the progress of marketing activities and report on the results of specific projects/tasks
* Lead market research efforts to uncover the viability of current and existing marketing activities
* Liaise with internal teams and external agencies to deliver briefs/activities in a timely manner
* Coordinate with local marketing teams across Europe and Marcoms to produce/execute effective strategies
* Monitor campaigns and activities and analyse data to evaluate the success of marketing efforts

Requirements:

* Subject matter related further education essential, ideally BA/BSc level
* Proven track record of developing and launching marketing activities, campaigns, and initiatives
* Proven work experience in a marketing team/department or as a marketing manager
* Proven ability to develop marketing initiatives and effectively communicate recommendations
* Experience working in healthcare/workspace environment, ideally on Ergonomic Workspace Solutions
* Good understanding of traditional and emerging marketing channels, within a B2B/B2C environment
* Able to think creatively and innovatively
* Familiarity with the latest trends, technologies and methodologies in graphic design, web design
* Excellent communication skills
* Skilled at working effectively with cross-functional teams in a matrix organization
* Ability to prioritise tasks and manage time effectively
* Must be able to work in a fast-paced team environment
* Strong organisational and project management skills
* Budget management skills and proficiency
* Numerate and analytical ability
* Demonstrates initiative
* Flexible attitude to continuous improvement
* Excellent written and verbal communication skills

THE CONSULTANCY:
Edwards & Pearce acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Edwards & Pearce is an Equal Opportunities Employer
"}