Marketing Campaign Lead

2 months ago

London, Greater London, United Kingdom Knight Frank Full time

About the Role

Knight Frank is seeking an experienced Senior Campaign Executive to join our Marketing and Communications & Digital (MCD) team. As a key member of our team, you will work collaboratively with Business Partners and stakeholders to deliver complex creative solutions, aligned to our marketing strategies across multiple geographics.

Key Responsibilities

  • Support Marketing Managers across multiple geographics to deliver campaigns, events, and ensure brand consistency.
  • Take the Creative Brief and work with the Creative Delivery Manager to identify the best-placed 3rd party creative supplier, guiding the creation of the asset(s) through production to launch.
  • Effectively manage workflow and store assets using the Knight Frank DAM (Bynder) and champion DAM governance.
  • Build and manage project timelines/Gantt, identifying all activities and milestones linked to the progression and delivery of a campaign.
  • Proactively identify inputs needed from marketing and business stakeholders, present concepts and ideas, and agree feedback and next steps.
  • Liaise with key channel teams (digital, social, content, and events) along with PR and Internal Comms for input and execution, ensuring clear briefing to move campaign delivery forward.
  • Act as a brand champion, ensuring all creative assets meet both the brand and quality standards expected of Knight Frank.
  • Deliver against the SLAs of the department, completing projects on time, on brand, and within budget.
  • Set up campaign tracking (UTM, campaign codes, etc.) and ensure they are being picked up in the Power BI dashboard for future reporting, working collaboratively with the data team to ensure accurate tracking of all assets.
  • Work in tandem with the rest of the delivery and production team to best practices across either Campaign or BAU templated delivery, ensuring all assets are available to be used by our global partners across all appropriate channels.

Requirements

  • Minimum 2-3 years of experience in delivering end-to-end marketing campaigns utilizing the full marketing mix.
  • Good project management skills with the ability to prioritize and successfully work across a number of projects at one time.
  • Confident and articulate, able to communicate with people at all levels of the organization.
  • Good interpersonal skills.
  • Proactive, hands-on, and a good sense of self-motivation.
  • Strong sense of creativity and attention to detail.
  • Flexible, adaptable, and co-operative attitude, able to work efficiently alone or as part of a wider team.

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