Branding Director, Level Infinite
4 weeks ago
Level Infinite is Tencent's global gaming brand, offering a comprehensive network of services for games, development teams, and studios worldwide.
Responsibilities:- Develop and execute a global brand marketing strategy for Level Infinite, including brand vision, positioning, and campaign roadmap.
- Lead the development of brand marketing materials, such as key industry event strategies, global campaign beats, and centralized merchandising opportunities.
- Articulate brand strategy for each target audience (B2B, B2C, and internal employees).
- Facilitate information flow and work collaboration among different regions and teams to ensure successful global project releases.
- Allocate publishing resources effectively, including human and budget resources across various regions and functions.
- Coordinate with cross-functional teams at Tencent and external partners/agencies to ensure project progress and successful completion.
- Accountable for achieving key performance indicators (KPIs), including brand awareness, Level Infinite Pass subscribers, and retention rates.
- Leverage all studios' great games and work with internal teams across the globe, including frequent international travel.
- Drive quality in a collaborative and constructive way.
- Design and run market and consumer research studies to identify and measure market opportunities and define brand positioning.
- Establish effective processes for project tracking.
- Develop strong relationships to establish and maintain a reliable and timely flow of information and materials to all parties as necessary.
- Analyze competitive products and brands to make recommendations to senior management.
- 10+ years' brand marketing, product management, or equivalent experience.
- Proven track record of building large successful video game brands that resonate globally.
- Excellent understanding of what is required to build and deliver high-performing video games to market.
- Understanding and experience of corporate brand building is a plus.
- Possession of a passion for games and a keen eye for market trends and data.
- Open and flexible mindset, with strong collaboration and communication skills.
- Able to work on projects with some ambiguity.
- Excellent English language proficiency, both written and spoken, to serve as a working language.
- Possess cultural awareness for both Chinese and Western cultures.
- Exhibit a strong sense of responsibility, self-drive, and exceptional problem-solving abilities.
- Be resilient to pressure and capable of managing work across different time zones.
- Prior experience in large-scale multinational projects is preferred.
Work Location: Singapore
Relocation support will be provided to selected candidates from other regions.
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