Head of Growth and Performance

1 month ago

London, Greater London, United Kingdom Treatwell Full time
About the Role

We are seeking an experienced Growth Leader to join our team as Head of Growth and Performance, leading our performance and CRM functions. Reporting to our CMO, and working across both b2b and b2c, you will develop the strategy, own key metrics and support the team in execution.

Key Responsibilities
  • Owning revenue and lead generation targets - developing and executing a data-driven and cost-efficient growth strategy across b2c and b2b, driving profitable growth for the Treatwell business and for our partners.
  • Driving the vision and integrated strategy for growth marketing efforts across all channels, including paid acquisition, affiliate, SEO, CRM, app marketing and lifecycle marketing, expanding into new channels and doubling down on growth flywheels.
  • Translating strategies into detailed budget allocation and channel plans working closely with Finance and Markets to update in real time with rigour and agility.
  • Utilising analytics and data insights to drive growth initiatives, optimise funnels, and measure impact.
  • Looking for ways to digitise and automate operational processes to create more space for creativity and innovation.
  • Leading a multi-disciplined department of performance and CRM teams, and be a leadership figure in the company, communicating a clear mission for the department in strong collaboration with the Product and Sales teams.
  • Building a culture of excellence by enforcing high standards, and managing a clear system for assessing business priorities, establishing processes and guardrails to ensure maximum ROI across our ad spend, efforts and resource allocation.
  • Driving continuous learning and improvement in commercial results, staying ahead of industry shifts and the market.
About You
  • Comprehensive experience in digital marketing, solid experience in a management or leadership role.
  • Marketplace experience ideal, b2b/wholesale essential.
  • Have worked in an environment which is fast-paced and performance-focused.
  • Strong track record of multi-channel campaign management and optimisation decisions, executing strategies to show continuous growth.
  • Worked on million-dollar budgets and large-scale campaigns.
  • Comfortable with conversing with different disciplines; Engineering, Product, Finance & Supply.
  • Highly analytical and understands attribution in depth.
  • Have an all-round marketing, industry knowledge and commercial understanding.
  • Proven ability to continuously communicate/influence longer-term strategy.
  • Built and developed multiple teams with different performance objectives/key results simultaneously.
About Treatwell

Treatwell is a team of 700 passionate and brilliantly talented people across Europe. We're the industry's smartest salon management software, all connected to Europe's leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month.

We're on an exciting journey to digitally revolutionise the hair and beauty community.

We offer a range of benefits, including 28-days holiday, plus bank holidays, monthly £40 Treatwell vouchers, mental health support, benefits platform, growth funds, beneficial pension scheme, and enhanced parental pay & leave policy.

We're an 'Open to All' employer and warmly welcome everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.

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