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Customer Marketing Manager
2 months ago
About the Role:
We are seeking a highly skilled and experienced Marketing Professional to join our team at Neilson Active Holidays. As a Customer Marketing Manager, you will play a key role in supporting the Marketing Team in delivering our annual marketing strategy, encompassing brand and sales campaigns.
Key Responsibilities:
- Support the Head of Direct Marketing in implementing the strategy to improve the customer lifecycle journey.
- Manage the production and automation of customer communications, from initial briefs to content, targeting, data selection, campaign deployment, and reporting.
- Analyse and implement learnings from marketing initiatives using data analytics and business intelligence dashboards.
- Develop and maintain standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team.
- Create well-prepared briefs for campaigns to guide the agency/creative team effectively.
- Oversee social media accounts, posting regular content, and analysing metrics.
- Gather mailing analytics and insights to inform direct marketing strategies.
- Provide an overview of general engagement across platforms, including web and mailings.
Requirements:
- Exceptional writing and editing skills.
- Strong command of grammar, punctuation, and style.
- Self-starter with quick learning capabilities.
- Excellent verbal communication skills.
- A good understanding of marketing in the premium travel sector or like-minded sectors that specialise in high-value, low-frequency purchases.
- Exceptional organisational skills with a keen eye for detail.
- Proficiency in time and project management, prioritisation, and multitasking.
- A passion for storytelling and content creation, combined with a keen eye for detail.
- Results-driven and open-minded.
- Someone who loves being part of a great team and shaping a positive team culture.
Technical Skills & Knowledge:
- Solid experience using CRM platform SuiteCRM and DotDigital (or equivalent) with HTML editing skills in Drupal and/or Email platforms.
- Excel, PowerPoint, and Word competency.
- Mac user / DTP use (Adobe suite etc.)
- CMS user.
- Understanding of content performance metrics and the ability to use analytics tools to make data-driven decisions.
Experience & Track Record:
- Demonstrable experience in customer lifecycle marketing, including customer retention strategies, project management, and CRM.
- Line management experience.
- Strong experience in the travel industry is advantageous.
Qualifications:
- Degree level (or equivalent experience).
Benefits:
- 25 days holiday + bank holidays. Option to purchase 5 days holiday as extra.
- Auto enrolment into Scottish Widows pension scheme (Employer 4%, employee 5%).
- Life Assurance x 2 salary.
- Additional partner discounts (OOSC, Osprey, Trek, Snow Centre, Temple Spa etc).
- Modern, friendly, casual, upbeat office atmosphere.
- Free on-site gym & shower facilities.
- Free parking within a 10-minute walk from the office.
- Office secure bike storage.
- Great office location in Brighton Marina.
- Highly preferential holiday deals (70% discount + additional discount for children).
- Remote working options.
- Office kitchen/bar – Coffee & tea making facilities.
- Office pool table & darts board.
- Daily fruit basket.
- Free drinks fridge & snacks.
- Cycle to work & Tech scheme (salary sacrifice).
