Business Planning Director

4 days ago

Hemel Hempstead, Hertfordshire, United Kingdom Britvic Full time
About the Role

We are seeking a highly skilled Business Planning Director to join our team at Britvic. As a key member of our commercial team, you will play a critical role in driving category growth and developing our shopper strategy.

The ideal candidate will have a strong background in category management, with experience in developing and executing category strategies that drive business growth. You will be responsible for translating our category vision into actionable plans that unlock opportunities across hospitality channels.

Working closely with our Shopper Insight Manager, you will use research to build plans that drive mutual benefits for retailers and Britvic. This will involve demographic analysis and strategic partnerships to drive incremental category growth and a competitive advantage for our brands.

This role is central to our planning and execution of category and shopper initiatives, requiring strong links across the Category Strategy, Category Management, Shopper Marketing, Customer Management, Brand Operations, and Marketing teams.

Key Responsibilities
  • Operationalise Perfect Path to Purchase in key sub-channels to exploit key growth opportunities.
  • Understand the impact of legislative changes on path to purchase and work with the Head of Shopper Strategy & Insights to build and deploy mitigation plans to brand and customer teams.
  • Share key shopper growth opportunities to influence AOP (brand and channel).
  • Bring to life the 'so what' from shopper insight through successful embedding into the business through close collaboration with the Shopper Insight Manager.
Requirements
  • Relevant category management, category development, category strategy, channel development, or other strategic experience, preferably in an FMCG business, with a track record of successfully driving category, brand, and NPD growth.
  • Strong communication and interpersonal skills to engage a wide network of stakeholders (internal and external) and influence at the right level.
  • Creative judgement – acquired through previous shopper or consumer marketing involvement.
  • Project management capability and commercial grounding to ensure delivery of plans.
  • Strong planning, organisation, and time management skills.

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