Category Manager for Beer, Wine

1 day ago


Dover, Kent, United Kingdom DFDS Full time
About the Role

We are seeking a highly skilled and experienced Retail Category Manager to join our team at DFDS. As the Retail Category Manager for Beer, Wine & Soft Drinks, you will be responsible for developing and delivering overall category strategies across our global retail business to maximize profitable sales and drive efficiencies in stock.

Key Responsibilities:

  • Analyzing and understanding passenger shopper trends, market trends, and consumer insight to tailor the retail assortment needs to the passenger
  • Planogram management to ensure category vision is reflected on-shelf
  • Supporting stock control, ordering processes, and on-shelf availability
  • Full product lifecycle management, including assortment management and clearance, to optimize profitability
  • Owning the supplier relationship with all category suppliers and collaborating with DFDS Group Procurement to enhance commercial terms, income, and promotional support
  • Working with suppliers and utilizing supplier insights to develop the retail assortment in specific categories curated for local customer needs
  • Providing rolling and regular sales forecasts to suppliers and distribution partners to ensure continuity of stock and on-shelf availability
  • Working cross-functionally and collaboratively with other Category Managers, marketing, and operational colleagues to develop execution plans for category strategies
  • Frequent visits to key vessels and port shops to resolve challenges and accelerate the delivery of new opportunities and initiatives
  • Developing and agreeing activation plans for key initiatives, including merchandising and promotion recommendations
  • Delivery of budgeted financial KPIs, including sales, profit, margin, and supplier income

About You

We are looking for a dynamic and experienced Retail Category Manager or Buyer with at least 3+ years of head office experience. You will have a proven ability to drive bottom-line growth, with strong analytical skills and a track record of success in delivering category performance. Ideally, you hold a degree in sales, marketing, or business, and you're a confident communicator who thrives on collaborating with senior stakeholders. Excellent negotiation skills and fluency in English (both written and spoken) are a must, along with solid IT skills and advanced Excel proficiency.

What We Offer

We offer a range of benefits, including life assurance cover, contributory company pension scheme, holiday purchase scheme, free ferry travel for up to 4 guests, and access to a huge range of retail discounts. We also offer a proactive financial, emotional, mental, and physical health care support program, including face-to-face counseling, fast 24/7 access to a GP, a second medical opinion, and legal support for colleagues and their family.



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