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Brand Marketing Strategist
2 months ago
An exciting opportunity has arisen for a Brand Marketing Manager to join our team at Platinum Search. We are seeking a creative and analytical thinker to develop and implement brand marketing strategies, coordinate brand marketing campaigns, and analyse consumer trends.
Key Responsibilities:- Support key stakeholders in delivering the marketing and communications strategy in-line with pre-determined brand objectives.
- Manage and execute day-to-day activities associated with all marketing, including project management, activity tracking, and reporting.
- Build relationships with and support management of possible third-party agencies, including PR and editorial, copywriters, collateral, and merchandising production and printers.
- Liaise with internal PR and Social Media to maximise their potential in building the brand/product profile.
- Identify target audiences, objectives, and desired outcomes of marketing campaigns and activities, ensuring to maintain brand integrity across product lines and all communication.
- Proactively identify and recommend brand-building initiatives.
- Help to develop and co-ordinate marketing and communication plans for the brand, to include launch programs, promotional activity, email campaigns, advertising, exhibitions/events, training, and presentations.
- Lead in the design, development, and production of marketing materials and maintenance of training collateral and manuals.
- Lead writing and proof-reading and ensure all marketing communications are in-line with brand vision and positioning, personality, and tone of voice.
- Assist in running the brand promotional calendar.
- Assist in production of trade and consumer advertising, and maintain trade advertising calendar, ensuring all editorial and advertising deadlines are met.
The successful candidate should have previous experience in a similar role and thrive within a fast-paced, entrepreneurial environment, having an ability to impart knowledge and inspire their team to success. Proactive with a pioneering spirit, they will use their initiative to follow-through on commitments to achieve results.
