Digital Marketing Specialist

1 month ago


Borehamwood, Hertfordshire, United Kingdom Free Price Compare Full time
About the Role

We are a dynamic company operating in the financial comparison space, seeking a highly skilled Paid Media Manager to drive our Lead Performance Media activity and expand our paid media presence across various channels.

Key Responsibilities
  • Develop and execute paid search and performance media strategies to achieve business growth and brand awareness.
  • Manage and optimize existing PPC accounts and campaigns, identifying new keywords and opportunities for improvement.
  • Expand paid social and other paid media channels, ensuring effective integration and tracking of performance metrics.
  • Conduct A/B testing and analysis to optimize ad copy, landing pages, and content for improved conversion and brand awareness.
  • Collaborate with cross-functional teams to develop and implement paid media strategies aligned with business objectives.
  • Stay up-to-date with industry trends and developments, applying knowledge to drive innovation and improvement in paid media campaigns.
Requirements
  • 4+ years of experience managing paid search accounts in highly competitive markets.
  • Proven track record of successful paid media campaigns outside of PPC, with a focus on at least one additional channel.
  • Experience managing medium to large account budgets across multiple platforms, channels, and territories.
  • Strong analytical skills, with the ability to interpret data and drive informed decision-making.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Desirable Skills
  • Experience with display DSPs, Facebook Ads, programmatic marketing, and content discovery and native advertising.
What We Offer
  • A dynamic and fast-paced work environment with opportunities for growth and development.
  • A competitive salary range of £35,000 - £40,000 per year.
  • A location in Borehamwood, with easy access to London and surrounding areas.


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