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Marketing Communications Executive

1 month ago

York, York City, United Kingdom LSL Property Services Plc Full time

About the Role

LSL Property Services Plc is seeking a highly skilled Digital Executive to join our team. As a Digital Executive, you will play a key role in leading on email and social campaigns for our franchise brands.

Key Responsibilities

  • Support the franchises with content development and lead generation
  • Create informative, inspiring, and entertaining content
  • Engage with the franchisees and key stakeholders to create content that is on brand, reflects brand activity and/or positioning, and is accurate
  • Deliver regular reporting and analysis with insightful summaries and proposals for future activity
  • Develop ideas and write a wide range of content for brand websites that is topical and engaging for customers but also meets SEO needs around search volume, traffic generation metrics, and using the basics of keyword optimization and on-page mark-ups
  • Review performance and make amends/recommendations to improve key measurements
  • Deliver activity on social channels for selected franchises with campaigns (created by the brand manager), blogs, and ad hoc content
  • Have a clear vision of how social media should be used by the franchises and the role that central activity plays
  • Support the digital marketing manager with ad hoc website activities

Requirements

  • Strong awareness of email best practice, including subject lines, test plans, creative setup, and optimization techniques
  • Good understanding of SEO measurement tools to support on-page blog development and traffic generation
  • A good understanding of the core social media platforms and how they support other digital channels
  • Experience of setting up and publishing social campaigns and measuring and understanding performance
  • Knowledge of GA4 and Google tracking tools
  • Excellent written communication skills
  • Excellent reporting skills supported by an inquisitive mind
  • Generate fun and interesting content ideas

About Us

LSL Property Services Plc is a leading provider of services to franchised estate agencies and mortgage intermediaries. We value diversity and are an equal opportunity employer. If you require any adjustments to make the recruitment process easier, please let us know.