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Lead CRM Strategist

2 months ago

London, Greater London, United Kingdom UCL Eastman Dental Institute Full time

Position Overview

This is a crucial position within a dynamic team dedicated to revolutionizing communication strategies with potential students. Following the implementation of our comprehensive CRM system in Microsoft Dynamics, you will be instrumental in executing outstanding marketing communication initiatives and conversion strategies that effectively convey our brand message and cater to the needs of our target audiences throughout their journey from inquiry to enrollment.

We seek a proactive CRM expert eager to leverage their expertise in a globally recognized institution with significant opportunities to enhance engagement with prospective students. Reporting to the Senior CRM Marketing Manager, you will utilize data analytics, insights, creativity, and innovative approaches to enrich our content and connect more meaningfully with our audiences. As part of an agile team, you will play a vital role in assessing internal workflows to ensure a seamless experience for both stakeholders and end users.

Candidate Profile

We are in search of an individual with a proven track record in B2B/C CRM initiatives, showcasing the capability to strategize campaigns, test programs, and execute comprehensive CRM activities (preferably using Microsoft Dynamics). Experience in managing CRM campaigns directed at segmented audiences, collaborating with both internal and external partners, is essential.

Benefits Offered

In addition to the exciting prospects this role offers, we provide a range of attractive benefits, including:

  • 41 days of annual leave (27 days of vacation, 8 public holidays, and 6 closure days)
  • Additional scheme for purchasing 5 days of annual leave
  • Defined benefit pension scheme (CARE)
  • Cycle to work program and season ticket loan
  • Immigration assistance
  • Relocation support for specific positions
  • On-site childcare facilities
  • On-site fitness center
  • Enhanced parental leave policies
  • Employee support services
  • Discounted health insurance options