Creative Strategy Director

4 weeks ago

London, Greater London, United Kingdom Footballco Full time
About Footballco

We're a full-service creative and strategy studio powered by the world's biggest football content business. Our mission is to help brands find their authentic position in football and drive resonance with fans.

Our content and media business reaches over 650 million football fans across the globe each month, entertaining and inspiring them through social, web, IRL, and our roster of football brands.

The Role

We're seeking a Strategy Director with a passion for uncovering cultural, consumer, and content insights. You'll communicate these insights in an inspirational way to sell brave ideas to clients looking to engage consumers through their passion for football.

You'll have a firm grasp on true insights, how to find them, and the change they can create. You'll identify key elements in client briefs, find gold in data, understand social/digital trends and analytics, and use all this to create best-in-class campaign strategies.

You'll be comfortable dealing with senior client contacts and collaborating with multiple senior stakeholders in global locations within our business.

Key Responsibilities
  • Work closely with internal stakeholders, including sales, client services, creative, and editorial teams
  • Clarify briefs and commercial challenges
  • Support local and global sales teams on proposals and guide them to improve the quality of commercial proposal output
  • Identify relevant insights and package them in relevant ways
  • Communicate a strategic solution to commercial, brand, or audience briefs
  • Brief, inspire, and feedback to creative and editorial teams
  • Evaluate concepts and creative work against the original strategy
  • Craft content strategies that get the best out of social and digital platforms, delivering measurable results
Requirements
  • Experience in media, sports marketing, agency, or brand strategy
  • Demonstrable cultural and/or creative strategy expertise
  • Experience in developing strategic & creative media-led campaign proposals
  • Strong understanding of digital and social platforms and the changing landscape of sports content consumption
  • Ability to combine creativity with consideration of performance metrics
  • Ability to create and deliver compelling presentations
  • Understanding and experience of the sports, media, or entertainment industries
About Us

Footballco is an equal opportunity workplace. We welcome applications from all qualified candidates and are committed to diversity and inclusion.

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