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CRM Marketing Manager

2 months ago

London, Greater London, United Kingdom Kaplan International Languages Full time

Transformative CRM Marketing Role

We are seeking a seasoned CRM Marketing Manager to lead our marketing efforts and drive business growth through data-driven strategies.

About the Role

As CRM Marketing Manager at Kaplan International Languages, you will be responsible for developing and executing a comprehensive marketing plan that aligns with our commercial strategy. You will lead the roadmap with the support of a CRM executive and the digital and IT team, driving a plan to transform the way we communicate with our clients.

Key Responsibilities

  • Develop and execute end-to-end campaigns and data pipelines into Salesforce Marketing Cloud.
  • Build personalised journeys across multiple channels, leveraging CRM principles and strategies.
  • Manage stakeholders, identify business opportunities, and translate them into marketing communications and projects.
  • Collaborate with the digital and IT team to drive business growth through data-driven marketing strategies.
  • Lead the development of a comprehensive marketing plan that aligns with our commercial strategy.

What We Offer

As a CRM Marketing Manager at Kaplan International Languages, you will enjoy a competitive salary, hybrid/home working, and opportunities for career progression. Our comprehensive benefits package includes:

  • 28 days annual leave
  • Big discounts on Kaplan courses for you and your family
  • 24/7 confidential helpline providing counselling and other support services
  • Company pension contributions
  • Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
  • Medicash Health Cash Plan