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Senior Marketing Strategy Executive

2 months ago

Oxford, Oxfordshire, United Kingdom Cancer Research UK Full time

Join Cancer Research UK in the fight against cancer


At Cancer Research UK, our mission is to conquer cancer. We are a dedicated team of professionals striving to make a difference every day. To accelerate our efforts, we are seeking a skilled individual who is eager to enhance their expertise and contribute meaningfully to our cause.

We are excited to offer a position for a Senior Marketing Strategy Executive. In this role, you will be instrumental in coordinating, prioritizing, and planning marketing initiatives aimed at our established audiences across the full spectrum of our work. Collaborating with the strategic marketing planning, operations, and performance team, you will ensure that our activities are well-timed, balanced, and impactful. Additionally, you will support the evolution of innovative processes as we transition to a more audience-focused, data-informed marketing strategy.

Key Responsibilities:

  • Assist in executing Cancer Research UK's comprehensive marketing strategy, providing insights and enhancing effectiveness across various owned channels such as email, SMS, telemarketing, direct mail, and our website.
  • Collaborate with the marketing planning team and partner delivery teams to manage, optimize, and enhance visibility of marketing campaigns directed at our known audiences and first-party data.
  • Streamline and enhance existing processes for owned channel planning, prioritization, and campaign management.
  • Mentor and support a Marketing Planning Executive in their daily responsibilities.
  • Compile ongoing annual forecasts and calendars for channels to ensure planning visibility, prioritizing and optimizing strategies to align with business objectives and growth.
  • Facilitate the establishment and collection of new and existing insights and performance metrics across owned channels and our current audiences.
  • Analyze and assess the performance of owned channels against key performance indicators, identifying growth opportunities and making informed recommendations.

Required Skills:

  • Proven experience in planning and prioritizing complex, multi-channel marketing campaigns, particularly with direct marketing or owned channels targeting existing audience groups.
  • A foundational understanding of comprehensive marketing journeys and the roles of various channels in fully integrated campaigns.
  • A data-driven approach with the ability to interpret results and identify opportunities.
  • Strong project management, organizational, and analytical capabilities.
  • Demonstrated ability to foster positive working relationships and collaborate effectively within a team.
  • Proactive mindset with the ability to manage personal workload, meet deadlines, and adapt to changing priorities.
  • Proficiency in Microsoft Office applications, including Excel and PowerPoint.

What We Offer:

Every member of our team plays a vital role in our progress and contributes to our mission to combat cancer. We find this truly inspiring.

In return, we provide a robust benefits package, a variety of career and personal development opportunities, and high-quality tools, policies, and processes to empower you in your role.

Our benefits include a comprehensive retirement plan, a generous and flexible leave policy, discounts on travel, technology, gym memberships, and much more.

We recognize the importance of work-life balance and actively promote a flexible working culture.

Our initiatives – from funding groundbreaking research to shaping public policy – have the potential to transform lives. We are thrilled to have you consider joining our team.

Application Process:

We are committed to equality, diversity, and inclusion, and therefore operate an anonymized shortlisting process. While CVs are required for all applications, they will only be reviewed once you are invited for an interview. We encourage you to complete the work history section of the online application form to facilitate a fair and objective assessment.