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Paid Media Specialist
2 months ago
About boohoo Womenswear
boohoo Womenswear is a dynamic and rapidly growing brand within the larger boohoo Group, dedicated to providing the latest fashion trends at affordable prices. We are committed to offering a diverse range of styles to cater to every taste and occasion.
The Role: Paid Media Executive
We are seeking a talented and driven Paid Media Executive to join our team. In this role, you will play a crucial part in managing and optimizing our paid media campaigns across various platforms, including search, social media, and shopping channels. Your responsibilities will encompass planning, implementation, optimization, and reporting on these campaigns to achieve maximum return on investment (ROI).
Your Responsibilities:
- Develop and execute comprehensive paid media strategies aligned with overall marketing objectives.
- Conduct in-depth keyword research, analysis, and competitor benchmarking to identify high-impact opportunities.
- Manage and optimize bidding strategies across various platforms, leveraging automated bid management tools for efficiency.
- Monitor campaign performance closely, analyzing key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
- Generate detailed reports and insights to track progress, identify areas for improvement, and inform future campaigns.
- Collaborate effectively with internal teams, including marketing, merchandising, and analytics, to ensure seamless campaign execution and alignment.
Your Skills and Experience:
- Proven experience in paid media advertising, preferably within the e-commerce industry.
- Strong understanding of search engine marketing (SEM) principles and best practices.
- Proficiency in managing campaigns across major platforms such as Google Ads, Bing Ads, and Facebook Ads.
- Analytical mindset with a data-driven approach to campaign optimization.
- Excellent communication and interpersonal skills to effectively collaborate with stakeholders.
