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Brand Marketing Lead

2 months ago

Sandwell, United Kingdom TMRG Full time
Position: Marketing Manager

Location: Birmingham

Salary: Up to £40,000

Company Overview:

As one of the premier manufacturers in the UK, specializing in a wide array of top-tier safety products and workwear, TMRG is experiencing a dynamic phase of product and market expansion. The Marketing Manager will be instrumental in driving the company's growth trajectory.

Benefits:
  • Enrollment in the company pension scheme
  • 23 days of annual leave plus bank holidays
  • On-site EV charging facilities
  • Complimentary parking
Key Responsibilities:
  • Oversee and enhance the marketing department's operations
  • Collaborate with various teams to formulate and implement the marketing strategy
  • Analyze and monitor key performance indicators related to brand visibility and engagement
  • Partner with agencies and internal teams to create high-quality content for digital platforms and publications
  • Organize and lead photoshoots in collaboration with the product team and external photographers
  • Work alongside the Digital Manager to optimize website SEO performance
  • Conduct research on end-user needs to develop effective lead generation programs
  • Manage and develop point-of-sale initiatives
  • Ensure marketing materials align with industry-specific requirements
  • Plan and manage trade exhibitions and events
  • Oversee the marketing budget and report on the return on investment for campaigns
Qualifications:
  • Professional qualification, Master's degree, or Bachelor's degree in Marketing
  • Proven experience in leading a successful marketing team
  • B2B marketing expertise with a strong understanding of creating engaging, integrated campaigns
  • Familiarity with SEO and digital marketing strategies
ID:
  • 8191