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Digital Marketing Strategist
2 months ago
Zachary Daniels Recruitment is proud to partner with a growing SME in South Yorkshire, seeking a Digital Marketing Manager to drive the company's digital roadmap.
This successful e-commerce business recognizes the potential for further growth and investment in their direct channel, retail partnerships, and marketplaces.
The Digital Marketing Manager will play a crucial role in creating the marketing strategy, working closely with the eCommerce Manager and wider team to deliver results.
This is an exciting opportunity for a skilled digital marketer to strike a balance between reacting to market trends and driving a strategic plan that drives growth for the business.
Key Responsibilities:- Develop and implement digital marketing strategies, including social media advertising, email marketing, display ads, SEO, SEM, and PPC.
- Build and maintain a brand's presence across multiple social media channels.
- Create, execute, and monitor marketing campaign budgets.
- Prepare reports on the performance of marketing campaigns.
- Build strategies to drive new customer acquisition and increase brand awareness.
- Use analytics software to identify customer touch-points and assess end-to-end customer experience across diverse digital channels.
- Establish and lead email marketing strategy to drive sales, engagement, with personalization in mind.
- ~5+ years in a digital/performance marketing role within e-commerce/online retail.
- ~ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and paid advertising campaigns.
- ~ Knowledgeable in CRM and email/customer journeys with personalization and dynamic content inclusion.
- ~ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- ~ Proven in building digital marketing strategies with confidence in presenting to senior leadership teams.
- ~ Knowledge of building and implementing structure and plans from scratch, while remaining hands-on and reactive.
- ~ Strong knowledge of CRM systems (Klaviyo).
This is an excellent opportunity for a skilled digital marketer to join a growing SME and drive their digital marketing strategy.