Global CRM Lead

4 weeks ago

Glasgow, Glasgow City, United Kingdom Whyte & Mackay Full time
Job Title: Dalmore CRM Lead

Job Summary: We are seeking a highly skilled and experienced Dalmore CRM Lead to join our team at Whyte & Mackay. As a key member of our Global Marketing team, you will be responsible for developing and executing a comprehensive CRM strategy to drive target consumer recruitment, increase consumer engagement, and build a valuable database of customer insights.

Key Responsibilities:

  • Develop and execute a consistent yet flexible global CRM strategy to drive target consumer recruitment and increase consumer engagement.
  • Define and evolve The Dalmore database Proposition for both World of Whisky and Luxury consumers to drive valuable growth in terms of quantity and quality of data and insights.
  • Partner with other teams to identify how to exploit all consumer touchpoints (on & off-line) to grow the Dalmore database.
  • Segment the customer base effectively and tailor communications and marketing efforts to specific customer segments.
  • Plan, execute, and optimize standalone CRM campaigns and global brand campaigns across various channels (email, social media, etc.).
  • Manage CRM budget effectively, allocating resources strategically to maximize ROI and achieve key performance indicators (KPIs).

Requirements:

  • Experience in the FMCG industry, especially in the luxury brands sector.
  • Proven experience in managing CRM systems and strategies, including overseeing CRM campaigns, analysing customer data, and improving customer retention and satisfaction.
  • Ability to influence senior stakeholders and matrix manage, manage projects, and collaborate with cross-functional departments.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and develop insights-driven recommendations.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with internal stakeholders and external partners.

What We Offer:

  • A competitive salary and bonus package.
  • A car allowance and life assurance.
  • A competitive pension scheme.
  • Excellent product allowance.
  • 35 days annual leave, plus enhanced family-friendly policies.

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