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Marketing Director
2 months ago
{"About PA Media Group": "PA Media Group is a diverse portfolio of specialist media companies spanning news and information, data, technology, marketing, and communications. Our flagship brand, PA Media, is the national news agency for the UK and Ireland, with a global presence and a team of over 1,000 employees across the UK, Ireland, and internationally.", "Our Culture": "We value Respect, Collaboration, Accountability, and Integrity and strive to create an inclusive and engaging work environment that fosters innovation and creativity.", "Job Summary": "We are seeking an experienced Marketing Manager to cover maternity leave and support PA Media Assignments and PA Media Academy during a busy period. As a key member of our marketing team, you will be responsible for developing and implementing our marketing strategy, evaluating and refining our approach for measurable growth, and collaborating with external agencies to drive results.", "Key Responsibilities": ["Develop and implement a comprehensive marketing strategy that aligns with our business objectives", "Evaluate and refine our marketing approach for measurable growth", "Implement lead generation techniques across digital channels", "Leverage analytics, search, and other digital media tools to drive results", "Use CMS, B2B social media platforms, Google Analytics, Salesforce, and Pardot proficiently", "Prioritize tasks and adapt in a dynamic environment", "Manage 3rd party suppliers effectively"], "Requirements": ["Proven marketing experience in a B2B environment", "Expertise in digital marketing strategies and techniques", "Experience in developing and implementing integrated marketing campaigns", "Knowledge of modern marketing methodologies and marketing automation technology", "A KPI-focused mindset with strong project management skills", "Proficiency in CMS, social media platforms, Google Analytics, Salesforce, and Pardot", "Strong organisational and IT skills"]}