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Marketing Experimentation Consultant
3 months ago
Job Overview
As a pivotal member of the Frasers Group, the Experimentation Specialist will champion the ethos of experimentation within the organization. This role involves collaborating closely with various stakeholders to develop experimentation strategies that align with our overarching business goals.
Key Responsibilities
Advocate for a culture of experimentation, working alongside the Experimentation Lead to promote innovative testing methodologies. Partner with cross-functional teams to create and refine experimentation roadmaps that support business objectives. Provide expert consultation on best practices throughout the experimentation lifecycle, from conceptualization to analysis of results. Enhance the experimentation platform by driving improvements in tools, dashboards, and frameworks that foster a robust testing culture. Serve as a liaison between digital marketing, analytics, and experimentation teams to ensure alignment in testing approaches that meet business needs. Demonstrate a clear understanding of causal influence and incrementality testing, offering insights on their integration into digital marketing strategies. Collaborate with the analytics team to dissect and interpret complex experimental data, translating findings into actionable insights. Communicate data and insights effectively to stakeholders, ensuring clarity and relevance in presentations. Build and maintain strong relationships with cross-functional teams and key stakeholders to promote collaboration and alignment. Manage multiple experimentation initiatives simultaneously in a fast-paced environment, ensuring timely and high-quality results.Required Qualifications
Minimum of 2 years' experience in a Marketing or Experimentation role. Proven understanding of the fundamental principles of experimentation in Digital Marketing, especially in causal influence and incrementality testing. In-depth knowledge of factors influencing on-site key performance indicators (KPIs). Experience in designing, executing, and analyzing experiments. Strong analytical capabilities with hands-on experience using analytics tools such as Google Analytics, Adobe Analytics, and ContentSquare. Excellent time management and organizational skills, capable of juggling multiple priorities in a dynamic setting. Strong critical thinking and problem-solving abilities. Attention to detail and a keen eye for design. Proficient in stakeholder engagement, demonstrating strong interpersonal and communication skills. Motivated to contribute to a collaborative Experimentation team that thrives on continuous improvement and feedback. Experience in the eCommerce sector is preferred. Valid working rights for EMEA countries.Additional Information
We offer a comprehensive benefits package along with a variety of perks for our employees:
Recognition and Opportunities
Employee Recognition Program - Our employees are integral to our success, and we ensure recognition for outstanding contributions each month.
Performance Bonuses – Exceptional performers may receive significant bonuses based on company performance metrics.
Annual Employee Festival – A unique event celebrating our teams with guest speakers, entertainment, and activities designed to foster community.
Leadership Engagement Sessions – Opportunities for employees to engage directly with leadership and discuss key business topics.
Employee Wellbeing Initiatives
Health and Fitness Programs – We provide access to fitness classes and wellness resources to support our employees' health.
Mental Health Support – All employees have access to mental health resources and support services.
Next Steps
Our recruitment team will review applications, and all candidates will receive feedback. Shortlisted candidates may be contacted for an initial interview focused on cultural fit, followed by further technical interviews with the hiring team.
