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Sales and Marketing Director
2 months ago
Job Summary:
We are seeking a highly motivated and results-driven Sales and Marketing Manager to join our dynamic team at Valor Hospitality. As a key member of our hotel sales and revenue team, you will play a crucial role in driving revenue growth and increasing market share.
Key Responsibilities:
- Develop and Implement Sales and Marketing Strategies: Develop and own the sales and marketing plan that aligns with the hotel's objectives, outlining actions and strategies to support the hotel's positioning in the marketplace.
- Collaborate with Revenue Team: Collaborate with the hotel revenue team, supported by the General Manager and Area Sales Director, to devise strategies to retain and grow the business and maximize revenue.
- Market Intelligence and Research: Continuously research competitor properties to obtain market and rate intelligence, understand business trends, and identify potential business to target.
- Account Development and Management: Actively seek, identify, secure, and contract new and repeat business across all market segments, with a focus on corporate, meetings and events, and banqueting segments.
- Relationship Building: Establish and manage relationships with Brand Key Account Directors/Managers to maximize revenue opportunities from key national accounts.
- Utilize Brand Sales Initiatives: Utilize Brand sales initiatives and tools to maximize benefits to the hotel.
- Account Development Plans: Prepare account development plans for the hotel's key accounts to ensure maximum share from each account.
- Support Central Marketing Team: Support Valor's central marketing team in data capture and database management processes and systems.
- Local Marketing Campaigns: Identify and target local leisure attractions to develop mutually beneficial affiliations and partnerships.
- Local Social Media Strategy: Plan and execute local hotel marketing campaigns, producing sales and marketing collateral in conjunction with Valor's central marketing team and partners.
- Online Presence: Manage and implement the hotel's local social media strategy and activity.
- PR Opportunities: Maximize local PR opportunities when appropriate.
- Embedding a Sales Culture: Engage with the hotel team to embed a sales culture throughout the hotel, utilizing Valor sales initiatives and tools.
- Networking Opportunities: Represent the hotel at seminars and business events to maximize networking opportunities and raise the hotel's profile.
Requirements:
- Proficiency in Salesforce CRM, Microsoft Office (Word, Excel, PowerPoint, Outlook), Teams/Zoom, Social Media, and Digital Marketing Channels (i.e., Facebook, Instagram) is essential for this role.
- Competitive rates of pay and a range of benefits, including exclusive discounts for you, your friends and family, and access to high-street discounts on a range of shops, experiences and more.
- Fully funded apprenticeship programmes and monthly and annual team member service awards.
