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National Account Lead

2 months ago

Liverpool, Liverpool, United Kingdom Advocate Group Full time

Job Summary:

We are seeking a Senior National Account Manager to join our team at The Advocate Group. As a key member of our FMCG recruitment team, you will be responsible for developing and executing strategic customer plans to drive commercial success.

About the Role:

  • Develop and implement customer plans in partnership with the National Account Controller and Commercial Director to achieve short and medium-term commercial success.
  • Hold P&L accountability for customer relationships and ensure budgeted scorecard achievement.
  • Establish and maintain strong customer relationships, developing contacts within the customer and representing the brand to its best ability.
  • Drive optimal execution of point-of-purchase drivers, including range, distribution, price, display, and promotions.
  • Lead cross-functional collaboration to achieve business objectives.
  • Oversee or contribute to key projects to drive business growth.
  • Monitor JBP plan delivery with customers to align with sales and brand strategies.
  • Own precise volume re-forecasting, profit evaluation by SKU, and mitigation strategies for budget achievement.
  • Negotiate and manage customer/category D&A investments to maximize returns for both parties.
  • Maintain high standards of account management aligned with brand, commercial, legal, and financial guidelines.

About You:

  • Graduate-level education in a relevant field.
  • Demonstrated FMCG sales experience, including leadership in a brand.
  • Experience in collaborating with marketing for integrated brand, category, and customer strategies.
  • Proficiency across multiple categories.
  • Track record in developing, negotiating, and executing customer Joint Business Plans (JBPs) with measurable scorecard achievements.
  • Strong commercial acumen and analytical skills for P&L accountability and proactive influence.
  • Skilled negotiator with a proven record of balanced scorecard success.
  • Exhibits passion, pride, determination, and resilience in demanding commercial environments.
  • Constantly evaluates and adjusts plans to mitigate risks and capitalize on opportunities for overachievement.
  • Adaptable to dynamic, ambiguous environments, contributing positively to changes.
  • Effective team player accustomed to high individual accountability and collective responsibility for sustainable business success.