Head of Growth Marketing and Demand Generation

2 weeks ago

London, Greater London, United Kingdom Cherry Ventures Full time
About the Role

We are seeking a highly experienced and skilled Head of Growth Marketing and Demand Generation to join our team at Cherry Ventures. As a key member of our organization, you will be responsible for driving the company's growth trajectory by building a robust pipeline for our sales team.

Your primary focus will be on scaling our demand generation efforts, enhancing inbound traffic, and optimizing lifecycle marketing to ensure that our company remains at the forefront of the cybersecurity landscape.

Key Responsibilities
  • Demand Generation: Drive qualified leads to our sales team through targeted outbound efforts, leveraging SDRs, events, and Account-Based Marketing (ABM) campaigns.
  • Inbound & Website Optimization: Boost traffic to our website via SEM, paid acquisition, SEO, social media, referrals, and other inbound channels, with a focus on converting visitors into qualified leads.
  • Lifecycle Marketing: Nurture leads and users throughout the funnel, aiming to enhance lead quality, drive upgrades, expand revenue, and improve retention rates.
  • Ops & Analytics: Collaborate with GTMOps to manage tools and analytics, ensuring full-funnel growth and optimization across all marketing activities.
  • Leadership: Build and manage the demand generation team, overseeing demand generation, inbound marketing, and lifecycle functions.
  • Cross-Functional Collaboration: Work closely with Product Marketing, Content Marketing, Sales, and Product teams to ensure the success of marketing campaigns.
  • Budget Management: Strategically allocate the marketing budget to maximize ROI across various channels, experiments, and investment opportunities.
Requirements
  • 10 years of relevant work experience, with at least 5 years in a similar role within a high contract value B2B SaaS environment.
  • Proven track record in scaling demand generation in early to mid-stage startups.
  • Passionate about and deeply understand the B2B SaaS cybersecurity landscape.
  • Extensive experience in managing marketing program budgets, forecasting, and team hiring.
  • Proficient in digital marketing channels and tools, including SEO, SEM, email marketing, social media, and content marketing.
  • Bachelor's degree in Marketing, Business Administration, or a related field; additional certifications in demand generation or marketing automation are a plus.
  • Excel at analytical thinking, with the ability to interpret data and derive actionable insights to drive growth.
  • Demonstrate strong leadership skills, with experience in managing and developing high-performing teams.
  • Collaborative communicator, able to work effectively across teams and influence key stakeholders.
  • Experience with marketing automation platforms and CRM systems.
  • Extensive experience in the cybersecurity sector is essential.
About Cherry Ventures

Cherry Ventures is an early-stage venture capital firm led by a team of entrepreneurs with experience building fast-scaling companies such as Zalando and Spotify.

We are committed to supporting our portfolio companies with strategic guidance and resources to help them achieve their growth goals.

Why Join Us
  • Be part of a dynamic and innovative company that is shaping the future of cybersecurity.
  • Contribute to the growth and success of a high-growth startup.
  • Collaborate with a talented and experienced team of professionals.
  • Enjoy a competitive compensation package and benefits.

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