Senior Executive, Brand Strategy and Planning

4 days ago

Liverpool, Liverpool, United Kingdom Liverpool Football Club Full time
About the Role

We are seeking a highly skilled Senior Executive, Brand Strategy and Planning to join our Brand Team at Liverpool Football Club. As a key member of the team, you will be responsible for supporting the application and adoption of the LFC brand framework and visual identity across club functions, channels, and third-party partners.

Key Responsibilities
  • Support the overall application and adoption of the LFC brand framework and visual identity
  • Collaborate with departments across the club to provide brand solutions and recommendations
  • Manage and maintain Club, Partner, and third-party LFC brand guidelines and brand toolkits
  • Manage brand onboarding of third-party media relationships
  • Support the application of Federation and Association Brand Guidelines into Club activity
  • Work closely with design teams and external agencies to provide guidance and solutions to brand application queries
  • Conduct regular brand audits and implement processes to track and manage brand assets effectively
  • Support the application of the LFC brand framework internally
  • Support graphic installations around Anfield Stadium and wider LFC locations
  • Support the Director, Brand Strategy and Campaign on the implementation and adoption of new brand elements
Requirements
  • Proven track record in brand marketing or brand role
  • Experience in managing and optimising brand frameworks across integrated activity/campaigns
  • Experience in a fast-paced, customer-focused environment
  • Excellent verbal and written communication skills
  • Ability to build and maintain long-term relationships with key stakeholders and third parties
  • Ability to manage projects to successful completion
  • Strong attention-to-detail, organisational, and planning skills
  • Familiarity with digital marketing and social media platforms
  • Project Management skills
Why Join Us?

Liverpool Football Club is committed to equality, diversity, and inclusion and is always looking to make a positive difference in the communities that we operate within. We are proud of our achievements in this area and are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all.

We offer a competitive salary, days holiday, and a contributory pension scheme. You will also have access to our benefits kit bag and opportunities to get involved with volunteering through our LFC Foundation.

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