Communications and PR Specialist

4 weeks ago

Sheffield, Sheffield, United Kingdom Ronald McDonald House Charities UK Full time
Job Title: Communications and PR Officer

Contract - 17.5 hours per week over 3 to 5 days. Six-month fixed term contract.

Job Purpose

Ronald McDonald House Charities UK is seeking a skilled Communications and PR Officer to join our Marketing and Communications team. Our focus is to grow the Charity's trust and reputation, working closely with our Mission Partner, McDonald's, developing new brand partnerships, improving our performance across the full marketing mix, and ensuring brand consistency.

Key Responsibilities
  • Develop compelling family stories, including conducting interviews and writing engaging content for various communications platforms.
  • Build strong relationships with our Service Delivery and Income Generation teams to enable smooth working practices and generate regular press releases and news stories.
  • Identify press opportunities and story ideas to achieve targeted, high-quality media coverage.
  • Support the Communications and PR Manager by writing press releases and pitching stories as needed.
  • Develop and nurture media relationships, nationally and regionally, and with trade press.
  • Support the Marketing and Communications Coordinator with the production of the Charity's fortnightly internal newsletter, including content gathering, writing, and editing copy.
  • Support the Communications and PR Manager with the transmission of regular live broadcasts to all staff from our CEO.
  • Regularly attend House and fundraising events to capture written content and quotes showcasing the Charity's work.
  • Edit and proofread documents written by third parties, staff, or volunteers to ensure key messages and branding are accurate.
  • Manage our media monitoring service to generate reports on our coverage, measuring success, and educating internal stakeholders on how to maximize Charity stories.
  • Maintain and regularly update our media contact list.
  • Work closely with the Social Media Officer to engage with target audiences through social media and promote Ronald McDonald House Charities UK's media and communications activities across all social media platforms.
  • Support the Communications and PR Manager with the planning and delivery of key stakeholder and VIP events, including those targeted at politicians, dignitaries, celebrities, and influencers.
  • Ensure all communications are carried out within fundraising and GDPR legislation.
  • Support on other MarComms projects as needed.
Requirements
  • At least two years of experience working in a communications and/or PR role.
  • Experience of copywriting and editing.
  • Experience of working with the media and engaging in PR activities.
  • Good press contacts and relationships.
  • Knowledge of the charity sector.
Skills
  • Exceptional written and communication skills, with an excellent grasp of grammar.
  • The ability to write for a variety of audiences and channels.
  • A can-do attitude and self-starter.
  • Excellent interpersonal skills – able to build strong working relationships with stakeholders and colleagues.
  • Highly organized with the ability to prioritize.
  • Excellent team-working skills.
  • Friendly, outgoing, and willing to help in all areas of the Charity.
  • Meticulous attention to detail.
  • Ability to work at pace, without compromising standards.
  • Ability to converse authentically and empathetically with families who may be going through, or have recently gone through, a difficult or traumatic experience.
  • Experience working with Microsoft Office and a CRM database.
Our Diversity Statement

We aim to cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences should be celebrated as this enables us to be a better team – one that makes better decisions, drives innovation, and delivers better results.

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