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Digital PR Specialist

2 months ago

Sheffield, Sheffield, United Kingdom The SEO Works Full time
{"h2": "Digital PR Role at The SEO Works", "p": "We're seeking a skilled Digital PR Executive to join our team at The SEO Works, a leading digital agency in the UK. As a Digital PR Executive, you'll work with our top-tier clients to create digital content and outreach strategies that amplify their online presence and produce great backlinks.

Your key responsibilities will include developing digital PR plans, conducting competitive analysis, and creating unique stories and compelling campaign ideas that really stand out and attract coverage. You'll also be responsible for writing content, project managing interactive content generation pieces, and delivering regular backlinks from your PR and outreach campaigns.

In return, we offer a competitive salary, the opportunity to progress your career with a leading digital agency, and a range of benefits including 22 days holiday plus bank holidays, rising to 25 based on length of service.

If you're a creative individual with a passion for digital PR and a proven track record of securing coverage online, we'd love to hear from you.

Key responsibilities:

* Develop digital PR plans for clients
* Conduct competitive analysis including audience, data and topic research to identify what is hot and how your client can hook into this
* Create unique stories and compelling campaign ideas that really stand out and attract coverage
* Write content and project manage interactive content generation pieces
* Deliver regular backlinks from your PR and outreach campaigns
* Work with the business development team for new digital PR pitches
* Create media lists and conduct outreach to press
* Communicate directly with clients
* News monitoring and creating monthly campaign performance reports

Requirements:

* Experience in digital PR and outreach, with examples to back it up
* Using PR databases, software and reporting platforms
* Proven journalistic link building experience
* Great writing skills
* A proactive, positive attitude and willingness to make things happen
* Creative thinking, able to identify unique angles / opportunities and excellent research skills
* Great organisational, communication and time-management skills

If you're interested in this Digital PR Executive role, please get in touch with us at The SEO Works.

We look forward to hearing from you"}