Brand Marketing Data Analyst

3 weeks ago

Brighton, Brighton and Hove, United Kingdom Legal & General Group Full time
Job Title: Brand Marketing Data Analyst

We are seeking a skilled Brand Marketing Data Analyst to join our team at Legal & General Group. As a key member of our Customer Value Analytics team, you will play a crucial role in delivering excellence in testing and optimisation-focused analytics to internal customers across the Retail Business.

Key Responsibilities:
  • Lead and deliver detailed investigations into the value creation journey, presenting actionable analytical conclusions and recommendations to key stakeholders in the Marketing, Optimisation, Transformation, and Contact Centre Teams.
  • Work with local teams to build strong relationships to aid the delivery of the Transformation, Optimisation, and Marketing roadmaps through coherent test plans and results.
  • Build and publish automated dashboards and visualisations in PowerBI/Tableau to support the testing and transformation programmes and fully support trading and planning cycles.
  • Support Retail team with modelled and predictive insight regarding customer behaviours, assessing and increasing understanding of value drivers, provide a key input to help achieve commercial improvement targets.
  • Ensure that all data is stored in a compliant manner with L&G's data storage policy and that any data transferred is in a secure manner in accordance with L&G's policy and the data protection act.
  • Ensure all recommendations and insight are adhering to L&G's Treating Customers Fairly (TCF) policy.
Requirements:
  • Experience in Python, SQL, or similar.
  • Experience of data manipulation and commercial value modelling.
  • Experience of statistical model building and shaping appropriate performance reporting capability for on/offline environments would be beneficial.
  • Additional experience in data manipulation software e.g. Alteryx, Microsoft PowerBI would be beneficial.
  • Proven ability to tell a story through data, communicating technical content to non-technical audiences.
What We Offer:
  • The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes.
  • Generous pension contribution.
  • Life assurance.
  • Private medical insurance (permanent employees only).
  • At least 25 days holiday, plus public holidays, 26 days after 2 years' service. There's also the option to buy and sell holiday.
  • Competitive family leave.
  • Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax-efficient salary sacrifice.
  • There are the many discounts we offer – both for our own products and at a range of high street stores and online.
About Us:

Legal & General Group is a leading financial services group and major global investor, named Britain's Most Admired Company in 2023, for the second year running. Rated top in our sector and top for inspirational leadership, we have a strong heritage and an exciting future.

We aim to build a better society for the long term by investing our customers' money in things that make life better for everyone.

We strive to be open, mindful, and inclusive, so are always willing to discuss flexible working arrangements and reasonable accommodations for candidates with specific needs.

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