Brand Marketing Data Analyst

2 weeks ago


Brighton, Brighton and Hove, United Kingdom Legal & General Group Full time
Job Title: Brand Marketing Data Analyst

We are seeking a skilled Brand Marketing Data Analyst to join our team at Legal & General Group. As a key member of our Customer Value Analytics team, you will play a crucial role in delivering high-quality analytics to support our marketing and optimisation initiatives.

Key Responsibilities:
  • Lead and deliver detailed investigations into customer value creation journeys, presenting actionable insights and recommendations to stakeholders.
  • Collaborate with local teams to build strong relationships and support the delivery of transformation, optimisation, and marketing roadmaps.
  • Design and publish automated dashboards and visualisations in PowerBI/Tableau to support testing and transformation programmes.
  • Provide modelled and predictive insights on customer behaviours, identifying value drivers and supporting commercial improvement targets.
  • Ensure data compliance and security, adhering to L&G's data storage policy and the data protection act.
Requirements:
  • Experience in Python, SQL, or similar programming languages.
  • Proficiency in data manipulation and commercial value modelling.
  • Statistical model building and performance reporting skills.
  • Additional experience in data manipulation software, such as Alteryx or Microsoft PowerBI.
  • Ability to communicate technical content to non-technical audiences.
What We Offer:
  • Annual performance-related bonus plan and valuable share schemes.
  • Generous pension contribution.
  • Life assurance.
  • Private medical insurance.
  • Competitive holiday package and family leave.
  • Electric car scheme and discounts on high street stores and online.

At Legal & General Group, we strive to build a better society for the long term by investing our customers' money in things that make life better for everyone. We aim to be open, mindful, and inclusive, and we welcome applications from candidates with specific needs.



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