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Trade Marketing Strategist

2 months ago

London, Greater London, United Kingdom Harpar Grace International Full time
Job Overview

POSITION SUMMARY

We are in search of a dedicated and innovative Trade Campaign & Marketing Manager who will take charge of both company-wide and brand-specific trade marketing initiatives. This role is vital during a significant growth phase for Harpar Grace International's luxury skincare and wellness portfolio.

The Trade Campaign & Marketing Manager will be an ambitious and skilled professional responsible for crafting, implementing, and maintaining a successful trade activity strategy. This strategy will support the company's dynamic approach to market entry and integrated campaigns, promoting a range of synergistic products and services within the luxury skincare and wellness industry.

In collaboration with the Head of Marketing, Brand Managers, Commercial Director, Sales Teams, and Transformation Lead, this energetic position will oversee HGI's campaign and marketing efforts across all trade channels. This will be supported by thorough analysis and engagement insights, both online and offline, to enhance brand visibility, customer engagement, and sales target achievement.

KEY RESPONSIBILITIES

Strategic Commercial Planning

  • Understand HGI's long-term and short-term strategies to ensure alignment with the overall trade strategy.
  • Share P&L responsibilities and assist the broader team with proactive and reactive strategies to meet objectives.
  • Participate in key strategic meetings and coordinate HGI representation.
  • Provide monthly marketing trade updates to senior leadership.
  • Collaborate with Brand Managers to execute effective lead generation and event campaigns.
  • Define metrics and KPIs to evaluate performance against plans.

Brand Management and Positioning

  • Act as the internal and external representative of the HGI brand to ensure consistency and compliance.
  • Support the selective distribution strategy while enhancing brand penetration.
  • Oversee HGI brand equity across all channels in accordance with established guidelines.
  • Ensure all trade-related processes reflect best practices for a seamless stakeholder experience.
  • Maintain a strong presence in the industry to support brand positioning and penetration.
  • Promote HGI as both an umbrella and standalone brand, ensuring alignment with brand messaging and identity.
  • Commission materials to support brand positioning and penetration as necessary.
  • Collaborate with the Digital team to optimize the brand's online presence.

Marketing Strategy and Campaign Execution

  • Develop comprehensive trade marketing strategies that align with business objectives.
  • Oversee communication deployment to all trade audiences across various brands.
  • Create and manage an annual calendar of trade activities and integrated campaigns.
  • Identify key objectives, target segments, messaging, channels, and tactics for each campaign.
  • Plan and execute multi-channel marketing campaigns across digital, social, email, print, and PR.
  • Ensure timely execution of engaging trade communications.
  • Work with cross-functional teams to align marketing efforts.
  • Develop a PR strategy targeting key opinion leaders in trade sectors.

Content Management

  • Oversee the creation of marketing assets, including copy, design, and multimedia content.
  • Lead the planning and delivery of engaging social media content across platforms.
  • Collaborate with the Sales & Marketing Support Executive and in-house Designer to create compelling marketing materials.
  • Support an education program that highlights the clinical efficacy of HGI's brands.
  • Identify opportunities to exceed customer expectations throughout their journey.
  • Develop business toolkits to support sales growth and customer loyalty.
  • Manage events that enhance the HGI brand and drive sales.

Performance Analysis

  • Monitor and manage HGI brand and trade P&Ls.
  • Analyze campaign performance metrics, including KPIs and ROI.
  • Utilize data-driven insights to refine campaign strategies.
  • Prepare reports and presentations on campaign outcomes and recommendations.
  • Conduct market research and competitor analysis.
  • Stay updated on industry trends and consumer behavior.

Qualifications

  • Minimum of 3 years of experience in sales and marketing management.
  • Strong understanding of trade sales and marketing techniques.
  • Proficiency in campaign management and lead generation.
  • Excellent project management skills with the ability to handle multiple projects.
  • Strong communication and presentation skills.
  • Familiarity with marketing automation platforms and analytics tools.
  • Proficient in IT, including CRM systems and Microsoft Office Suite.
  • Creative problem-solving abilities and a results-oriented mindset.
  • Experience in both B2B and B2C marketing is advantageous.

About Harpar Grace International

Founded in 2013, Harpar Grace International is a dynamic and entrepreneurial company specializing in the development and management of luxury cosmeceutical and spa brands. The company is the exclusive distributor for several renowned brands and continues to achieve remarkable growth, expanding its team to support its ambitious objectives.