CRM Marketing Specialist
5 days ago
Are you a skilled CRM professional looking for a new challenge? We have an exciting opportunity for a Digital CRM Executive to join our team at Digital Gurus.
About the Role
This is a permanent position for a global FMCG brand, where you will be responsible for developing, testing, scheduling, and deploying email campaigns. You will work closely with the wider marketing, UX, and design teams to align strategy and ensure the best results.
Key Responsibilities
• Expertise in email campaign development, testing, and deployment• Coordinate with marketing, UX, and design teams to align strategy• Use data and analytics to optimize campaign performance• Experience with A/B testing, Google Analytics, and Salesforce or similar marketing cloud platforms• Manage automated and manual campaigns• Create CRM communications• Knowledge of CRM best practices and benchmarks
What We Offer
• Private healthcare package• Pension• 33 days holiday, increasing over service• Office hours 9am to 5pm, with some flexibility• Subsidized canteen onsite• Car park facilities
Requirements
• Experience in digital marketing or CRM• Familiarity with data and analytics• Experience with A/B testing, Google Analytics, and Salesforce or similar marketing cloud platforms• B2C retail experience preferred
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