Paid Media Specialist
6 days ago
Anglian Home Improvements is a leading national multi-branded company that values expertise, collaboration, and strategic thinking. We are seeking a skilled Paid Media Specialist to manage our paid media campaigns and PPC across various platforms and drive exceptional performance.
Job SummaryThe ideal candidate for this role is a strategic thinker with extensive experience in managing and optimizing Google campaigns, particularly Performance Max (P-Max) and Pmax. They are proficient in value-based bidding (VBB) strategies, including tROAS and tCPA, and skilled in utilizing 1st party data with Google and Meta.
Key Responsibilities- Develop and implement biddable media strategies, focusing on Google Ads and Google SA360 (Search Ads 360).
- Optimize campaigns using Performance Max (P-Max) and Pmax, ensuring efficient use of budgets and achieving KPIs.
- Utilize value-based bidding (VBB) strategies, including tROAS (target return on ad spend) and tCPA (target cost per acquisition), to enhance campaign performance.
- Integrate 1st party data with Google and Meta to create highly targeted and effective advertising strategies.
- Conduct keyword and audience research to identify opportunities for campaign optimization.
- Digital agency and supplier liaison from tech providers, partners, affiliates, and key media owners, including Google, Meta, and Microsoft Ads.
- Collaborate with our award-winning London-based search agency to implement cutting-edge PPC technology and with tech platforms account managers to optimize campaigns and drive performance delivery.
- Monitor and analyze campaign performance using Google Analytics and platform-specific insights tools.
- Generate detailed reports to assess campaign effectiveness and provide actionable insights.
- Proven experience in managing paid media campaigns across platforms, including Google Ads and Google SA360 (Search Ads 360).
- Strong understanding of Performance Max (P-Max) and Pmax campaigns.
- Expertise in value-based bidding (VBB) strategies, including tROAS and tCPA.
- Proficiency in using 1st party data with Google and Meta.
- Excellent analytical skills and the ability to make data-driven decisions.
- Strong communication skills and ability to collaborate effectively with team members.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Competitive salary.
- 31 days holiday, increasing to 33 days after 2 years of service, plus have your birthday off.
- Hybrid working, 2 days each week in the office and the rest working from home.
- Paid time off annually to volunteer.
- Comprehensive health and well-being benefits, including cycle to work scheme, 24-hour remote access to a doctor, heavily discounted gym memberships, and free access to mental health first aiders.
- Heavily discounted group discount scheme on all products.
- Group perks and freebies on days out, cinema, theatre, eating in and out, mobile phones, a new car, food shopping, and most major high street retailers.
- Opportunity to work with a forward-thinking and supportive team.
- Career development and continuous learning opportunities.
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