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Marketing and Brand Director
2 months ago
We are seeking an ambitious and creative Marketing and Brand Director to join our growing marketing team and help drive brand visibility and customer loyalty.
Key Responsibilities:- Develop an insight-driven shopper marketing strategy aligned with business and brand objectives.
- Create persuasive selling decks using insights and data to pitch to key retail partners.
- Design and implement activation programs that resonate with both brand strategy and retailer goals.
- Lead the execution of both in-store and online marketing activations, with a strong focus on NPD (New Product Development).
- Manage the shopper marketing budget, ensuring optimal allocation, management, and tracking of spend.
- Oversee UK and international shopper marketing plans, ensuring seamless execution.
- Take full ownership of POS (point of sale) materials and marketing collateral.
- Proven experience in shopper marketing, ideally within blue-chip FMCG or a high-growth SME.
- Deep understanding of the full shopper marketing mix, from strategy to execution.
- Experience with shopper marketing agencies and data providers such as Dunnhumby, Citrus, or Beats.
- Strong commercial focus with a passion for driving sales and ROI.
We're looking for someone who thrives on turning big ideas into reality, someone who's ready to push boundaries, and work with cross-functional teams to create bespoke marketing solutions for leading retailers.