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Creative Strategy Director

2 months ago

London, Greater London, United Kingdom SUMO Full time

About the Role

We are seeking a highly skilled and experienced Creative Strategy Director to lead our creative strategy team at SUMO. As a key member of our team, you will be responsible for developing innovative and effective social media campaigns, content strategies, and brand experiences for our clients.

Key Responsibilities

  • Develop and execute creative strategies and concepts for social media campaigns, content initiatives, and brand activations, aligning with client objectives, target audiences, and platform best practices.
  • Conduct research and analysis to inform creative decisions and develop compelling narratives and messaging that resonate with target audiences.
  • Collaborate with cross-functional teams to ensure alignment and integration of creative strategies with overall campaign objectives and client goals.
  • Utilize social listening tools, analytics platforms, and audience research to gain deep insights into target audience behaviors, preferences, and trends.
  • Translate audience insights into actionable recommendations for content strategy, messaging, and creative execution, ensuring relevance and resonance with target audiences.
  • Monitor campaign performance and engagement metrics, analyze data, and derive insights to optimize creative strategies and inform future campaigns.
  • Serve as the primary point of contact for clients on creative matters, building and maintaining strong relationships based on trust, communication, and collaboration.
  • Present creative strategies, concepts, and campaign ideas to clients in a clear, compelling, and persuasive manner, articulating the rationale behind creative decisions and addressing feedback and revisions as needed.
  • Proactively identify opportunities to add value and drive innovation in client projects, contributing to the overall success and growth of client partnerships.

Requirements

  • 3-4 years' agency-based experience
  • Strategic, creative, and innovative mindset
  • Excellent skills in copywriting, designing, and presentation building
  • Professionally competent in influencer marketing, paid advertising, and organic social media
  • Line-management experience is essential