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SEO Campaign Outreach Specialist

2 months ago

London, Greater London, United Kingdom carwow Full time

About Carwow Group

Carwow Group is a leading online automotive platform driven by a passion for getting people into cars. Our mission is to become the go-to destination for car-changing, reaching drivers everywhere with our portfolio of personality-rich automotive brands.

We've grown significantly since our inception, with over 10 million customers using our platform to buy and sell cars. Our recent acquisition of Autovia has doubled our audience, making us one of the biggest YouTube channels in the world with over 1 billion annual views.

Why Work with Us?

We're a winner of the prestigious Culture 100 award, recognizing the most loved and happiest tech companies to work for. We've also raised $52 million in funding to accelerate our growth plans, led by global venture capital firm Bessemer Venture Partners.

As a pioneer in the industry, we're always driving for new territory and positive change. Our team of 500 employees across the UK, Germany, Spain, and Portugal are revolutionizing car-changing, and we're expanding our mission across every brand and country we operate in.

About the Role

This role sits in the Organic Growth team, responsible for maximizing the organic opportunity for Carwow Group. You'll be tasked with growing our domain authority, traffic, and reach by building links and increasing mentions through various means:

  • Utilizing tools to discover the right websites to engage with
  • Working closely with the Communications team to amplify PR and marketing activity
  • Utilizing bespoke Carwow Group content to encourage linking to our websites
  • Developing and overseeing an outreach plan to drive maximum results
  • Building relationships with relevant bloggers and social influencers to promote automotive content engagement
  • Staying up-to-date with SEO, social media, and internet marketing trends

What You'll Need

  • Experience using SEO and Outreach tools/platforms
  • At least 1-2 years of experience implementing outreach campaigns with a track record of delivering ROI and organic growth
  • Strong communication and relationship-building skills
  • Awareness of SEO, PR, and Marketing, and how they work together
  • Strong copywriting skills
  • Proactive and self-motivated
  • Organized and methodical, with the ability to juggle multiple tasks/priorities
  • Creative outlook and ability to come up with fresh ideas for content promotion
  • Numerate and able to write up performance reports and summaries
  • Intermediate user of Excel or other spreadsheet packages
  • Educated to degree level or similar