Content Strategist
4 weeks ago
We are seeking a highly skilled Senior Copywriter to join our dynamic marketing team in Manchester. As a self-sufficient and creative individual, you will be responsible for crafting compelling narratives across various industries, including tech, industrial, and professional services.
Key Responsibilities:- Develop high-quality content, including blogs, e-books, website pages, and email campaigns, that resonates with our target audience.
- Conduct in-depth interviews with clients and experts to gather technical information and create content that showcases their expertise.
- Write educational content, such as blogs and e-books, as well as sales-driven copy for web pages and email campaigns.
- Collaborate with marketing strategists to understand client goals and craft content that drives conversions.
- Apply SEO best practices to enhance content performance and visibility.
- Manage multiple projects and deliver content on time, working independently with minimal supervision.
- At least 2-3 years of copywriting experience in a marketing agency environment.
- Strong ability to work independently, with a solid understanding of research, interviewing, and content creation.
- Excellent interviewing skills to gather technical knowledge from clients and experts.
- Proven experience writing both educational and sales-oriented content.
- Familiarity with SEO and keyword optimisation.
- Comfortable using AI tools like ChatGPT as part of a content strategy.
- Nice-to-have Experience:
- A journalistic background or experience in technical writing.
- Experience in leading content creation for marketing campaigns.
- Familiarity with creating multimedia content like webinars and podcasts.
- Competitive salary: £35,000 - £40,000 per annum depending on experience.
- Hybrid 2 days work from home.
- Weekly idea-sharing team meetings.
- Brand culture promotes experimentation and career path customisation.
- Extensive use of HubSpot, a top marketing, sales, and service platform.
- Annual training budget, personalised development plans, and various training opportunities.
- Extra days off for volunteering and community work.
- Cycle to work scheme.
- Mental health and wellbeing support via BUPA Employee Assistance Programme.
- Health benefits through Medicash (post-probation).
- 22 days holiday, increasing yearly up to 27 days, plus bank holidays.
- Regular work social events.
- Free on-site wine and beer.
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