Content Strategist

4 weeks ago


Manchester, United Kingdom Caramel Talent Full time
Senior Copywriter Opportunity

We are seeking a highly skilled Senior Copywriter to join our dynamic marketing team in Manchester. As a self-sufficient and creative individual, you will be responsible for crafting compelling narratives across various industries, including tech, industrial, and professional services.

Key Responsibilities:
  • Develop high-quality content, including blogs, e-books, website pages, and email campaigns, that resonates with our target audience.
  • Conduct in-depth interviews with clients and experts to gather technical information and create content that showcases their expertise.
  • Write educational content, such as blogs and e-books, as well as sales-driven copy for web pages and email campaigns.
  • Collaborate with marketing strategists to understand client goals and craft content that drives conversions.
  • Apply SEO best practices to enhance content performance and visibility.
  • Manage multiple projects and deliver content on time, working independently with minimal supervision.
Requirements:
  • At least 2-3 years of copywriting experience in a marketing agency environment.
  • Strong ability to work independently, with a solid understanding of research, interviewing, and content creation.
  • Excellent interviewing skills to gather technical knowledge from clients and experts.
  • Proven experience writing both educational and sales-oriented content.
  • Familiarity with SEO and keyword optimisation.
  • Comfortable using AI tools like ChatGPT as part of a content strategy.
  • Nice-to-have Experience:
  • A journalistic background or experience in technical writing.
  • Experience in leading content creation for marketing campaigns.
  • Familiarity with creating multimedia content like webinars and podcasts.
What We Offer:
  • Competitive salary: £35,000 - £40,000 per annum depending on experience.
  • Hybrid 2 days work from home.
  • Weekly idea-sharing team meetings.
  • Brand culture promotes experimentation and career path customisation.
  • Extensive use of HubSpot, a top marketing, sales, and service platform.
  • Annual training budget, personalised development plans, and various training opportunities.
  • Extra days off for volunteering and community work.
  • Cycle to work scheme.
  • Mental health and wellbeing support via BUPA Employee Assistance Programme.
  • Health benefits through Medicash (post-probation).
  • 22 days holiday, increasing yearly up to 27 days, plus bank holidays.
  • Regular work social events.
  • Free on-site wine and beer.

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