Data Analyst

2 days ago

Edinburgh, Edinburgh, United Kingdom 80 DAYS Digital Full time
Unlock Your Potential as a Data Analyst at 80 DAYS Digital

We're on the hunt for a skilled Data Analyst to join our dynamic Digital Marketing team in Edinburgh. If you're passionate about digital marketing and analytics, this could be your dream role.

Main Responsibilities
  • Set up and maintain Google Analytics (GA4) tracking and Google Tag Manager (GTM) setups to drive business growth.
  • Develop and implement conversion and event tracking via GTM to optimize marketing campaigns.
  • Create and maintain Looker Studio (Google Data Studio) dashboards to provide actionable insights.
  • Establish tracking for advertising platforms like Google Ads and Facebook Ads to measure campaign effectiveness.
  • Support the account management team with client queries and provide data-driven solutions.
  • Stay up-to-date with the latest industry best practices to drive innovation.
Key Skills
  • Proven expertise in Google Analytics, Google Tag Manager, and Looker Studio.
  • Knowledge of digital marketing methods and channels.
  • Analytical mindset with a focus on business outcomes.
  • Strong understanding of business dynamics and the ability to communicate complex data insights.
  • Attention to detail and excellent written and verbal communication skills.
About You
  • Passion for new technology and digital innovation.
  • Self-motivated and proactive with a can-do attitude.
  • Ability to prioritize tasks and manage multiple projects simultaneously.
  • Flexibility to adapt to changing priorities and a willingness to learn and grow.
  • Opportunity to shape your role and contribute to the company's success.

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